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5 Great Ways Non-Profit Organizations

Can Use Yard Signs

•Non-profit organizations work with a limited marketing budget, so getting the word out can be a bit challenging.

•The key is to find creative mediums that provide high exposure for a low price.

•One great way to advertise your non-profit is to use yard signs.

•Non-profit marketing has two main goals: building awareness for a cause and generating financial support for that cause.

•Lawn signs can be used to achieve both.

•Most non-profits have a physical location or “storefront.”

•Use yard signs around your facility that list the name of your organization and what you stand for.

•You’re creating a “brand” that must register with your supporters, so signs are a great tool for reinforcement.

•Also use these types of signs at local events (anywhere where there’s a crowd) to promote your cause.

Cause Awareness

•Signs are useful when promoting a charity drive, gala, banquet, auction, etc.

•List your event name and important details such as date, time, and location on your signs.

•With permission from business owners and even the city, you’ll have instantly publicity that didn’t cost that much.

Event Promotion

•Yard signs will also be necessary at your events.

•Attendees or participants need to know where to park, where the gala is located, where to donate, etc.

•Using signs to direct people reduces the amount of confusion and increases participation in your event.

•Encourage townspeople to contribute to your event by making it as easy as possible.

Directionals

•Use signs to encourage people to contribute to your cause and motivate your employees or volunteers to spread the word.

•When creating your design, make sure it has some sort of emotional connection.

•Show an urgent need that can be met with a donation, sponsorship, etc.

•Always keep your cause at the forefront.

Motivation

•When your non-profit campaign has success, show your gratitude and appreciation for all who contributed.

•Mount signs in front of your office or around town to let everyone know that you’ve achieved your goal with their help.

•This will increase the amount of participation in your next campaign as well.

Praise

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