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5 Secrets. Shhh!
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5 Secrets for a Competitive Recruiting Advantage on LinkedIn:A 30-minute Primer for Talent Acquisition Leaders
Agenda
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In the next 7 minutes:The Big Question3 Things We Know the Solution Will IncludeThe SolutionNext Step
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How do you get a whole company
aligned?(And why should you care?)
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How you see your company
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What the world sees
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When employees aren’t aligned, recruiting… costs more takes more work moves slower is less effective.
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Secret #1
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inmaps.linkedinlabs.com
Professional behavior, profersonal™ networks.
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PROFERSONAL™People are
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Use LinkedIn to leverage your
entire network to do your job better.
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Secret #2
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Measure both activity & results.
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E.g., ActivityEngagement Company
FollowersTotal Status
Shares
June 391 87
July 561 120
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0
0.33
0.67
1.00
Marketing Media Interactive Digital Social Brand Mobile Engagement Audience
1.5%3.1%
5.9%
9.6%10.4%
16.8%16.9%
26.4%
34.3%
0%
4.4%6.5%
13.0%
8.7%
60.9%
19.6%
15.2%
69.6%
Keywords
Company Keyword EngagementEmployee Keyword Engagement
} Brand erosion caused by
misalignment.
When Ajax researched employee brand alignment within the digital marketing space, we analyzed 51,608 employees at the 50 biggest companies. We found significant discrepancies between how companies articulate their brand message and how employees do (or don’t do) the same.
E.g., Results
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touch points per offer first year turnover90-day review ratings
time to fillratio accepts/offers
cost per hire
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Secret #3
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Complement policies with guidelines
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PolicyDo’s and don’t’s.
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GuidelinesStrategies for winning.
Based on your requests, here are 2 useful links:http://socialmediagovernance.com/policies.php (Examples of published policies & guidelines.)http://www.shoutlet.com/blog/2013/03/10-guidelines-to-include-in-your-social-media-policy/ (Considerations.)
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Our Social Business Guidelines
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Secret #4
Contact // Ajax Workforce Marketing // 888 244-6698 // ajaxworkforcemarketing.com
Like it or not, your life will be digitized.
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Secret #5
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Tools create possibilities.
Messaging strategies create success.Consistency
Context
PhotoNameHeadlineLocation & IndustrySummarySpecialtiesJobs (Current & Past)PublicationsEducationRecommendationsConnectionsWebsitesTwitterPublic profileApplications
Content
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People struggle combine their personal & professional
lives into a single, focused story.
IndividualsWin
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CompaniesWin
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What you do
Keywords
Profersonal™
Differentiator
Multi-media
Summary
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Not just a photo…
not even just a good photo…
but the right photo.
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Same template.
AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
Workforce Marketing
AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
Give employees the ability to genuinely make that messaging part of their
online identity.
Put existing company messaging into language
that employees can use in casual conversation.
(Resist the urge to over-think things.)
AJAX WORKFORCE MARKETING WORKFORCEMARKETING.COM
Professionals want genuine, effective digital profiles and good answer to the question, “What do you do?”
Companies want aligned employer branding and greater reach.
Everybody wins.
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Brand AmplifierScaling this is not trivial.
Tools like Ajax’s Brand Amplifier can help provide messaging and profile development support to dispersed teams.
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Action!1. Set your goals: figure out what the company
wants to say.2. Activate your employees: help them figure out
what they want to say, and show them how leveraging the company’s message can help them amplify their brands.
3. Learn LinkedIn: use LinkedIn to get the word out as efficiently as possible.
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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
–Benjamin Franklin
Jason Seiden, CEO Ajax Workforce Marketing
[email protected] in/seiden