Ways to Transform Your Digital Channels

with Usability Analytics

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But a pretty website with a lot of sizzle does not necessarily

mean better usability.

Today’s websites and applications are highly interactive and dynamic.

of visitors abandon a new site because of poor design.

85%

Source: cPulse, Zone Research, and Gartner Groupinfo: “Why Usability Matters” from Slideshare, July 20, 2012.

Here are

ways usability analytics will help you transform your digital channels for better design and

user experience.

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Keep the design simple for ease of navigation.

Customers are only one click or tap away from leaving if they can’t find instant gratification.

Understand how customers are navigating your site by visualizing page flows and comparing page design to learn what content is the most effective at getting conversions.

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Identify key areas that turn users into loyal customers.

Customer loyalty is fragile. Compare the behavior of customers who purchased to that of those who didn’t.

Analyze behaviors by drilling down on key areas of struggle. Then, reduce obstacles to increase conversions and encourage repeat customers.

2

Offering highly visual and accessible content to all customers, especially to users with visual limitations and disabilities, is crucial.

Color combinations and accessibility placement play an integral part in how customers behave and complete their goals on your site.

3Provide seamless experiences

for every customer.

4Know where your customers

are interacting the most.

Customers visit a site with three goals: to research, to compare and to purchase.

Knowing the areas with the most interactions will allow you to optimize content placement to increase clicks and maximize profits.

Distinguish behaviorsbetween web and mobile users.

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Smaller screens mean mobile requires more attention to usability and design.

Segment your web and mobile users to ensure you provide your customers with an engaging experience – no matter which device they are using.

Armed with Tealeaf cxOverstat, a usability analysis solution,get rich customer insight to:

Design better web and mobile applications that offer seamless experiences.

Visualize customer behavior and intentions through their eyes.

Create personal experiences and optimize marketing campaigns in real time.

Which analytics will give you the insight you need for

each of these steps?

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View usability analytics in action.

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