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Is your website doing what you want it to do? Here's 7 internet marketing tips for small business in 2013. Visit www.internetmarketingnaturally.com and take my free website health check now.
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
7 Internet Marketing Tips for Small Businesses
Yvette MindelInternet Marketing Naturally
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Have a Website Strategy
• What are you trying to achieve?– Brochure– Sales– Build relationship– Position expertise– Build a list
• Constraints– Budget– Time– Expertise
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Understand Your Market
• What is their problem?
• Where do they go online?
• What language do they use?
• What style appeals to them?
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Keyword Research
• All about understanding your market
• Analyse what search terms they use – Google keyword tool
• Be realistic with your choice of keywords
• Keep it natural and optimise individual pages for keywords
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Create Valuable Content
• Answer their questions
• Use their language• Engage them– Video– Graphics– Well written copy– Comments
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Blog, blog, blog
• Share news, views and expertise on a regular basis
• Linchpin of your website strategy
• Enables link building & sharing of articles
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Build Links
• Link building – done wrong
• Sharing• Guest blogs• Directories• Networking
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Be Sociable
• Your website should sit at the heart of your social media activity
• Share and be shared– Facebook– Twitter– LinkedIn– Pintrest– Google+
• Treat it like a party
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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business
Take My Free Website Health Check
• Is your website doing what you want it to do?
• Do you have an online strategy?• Visit www.internetmarketingnaturally.com• And take my free website health check
now.