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September, 2016
http://www.camasmedia.com/
By Camas Media
Content serves as a base for a number of different strategies like SEO, SMM, SMO, e-mail marketing and even
customer service
Owing to its multifaceted, interdisciplinary aspect pinning down a particular set of strategy can be tricky
However, some basic essential principles of thisdiscipline remain the same
• Hunting for original ideas can be quite a task but it pays to be original
• Set yourself apart from your competitors on a conceptual level• Give a spin to the topics you want to write about• Research on the topics and incorporate it into your writing for a
fresh and original perspective• Target a niche; provide unique angles and viewpoints on old
topics
ORIGINALITY1
• Content offering substance and value to the reader will get more traction
• How-to guides, video tutorials, tips etc can help them perform their tasks easily and efficiently
• Use emotions in the content to connect better with the reader
• Each reader should walk away a little more enriched
OFFER VALUE2
• For a loyal following and constant lead generation it is important to maintain a consistency in content production
• Focus on maintaining a stable brand voice resonating with company’s values and vision
• Make a content calendar so that the content is being published at regular intervals
• If you break the pattern, people would not know what to expect from you & will lose interest
BE CONSISTENT3
GO PUBLIC4
As important as good quality content is, marketing of it is
equally crucial
Put together a syndicate of networks
suitable to the business type and
brand
Good, high quality content will be
‘discovered’ only if it is put it out there for
the readers to discover
KEEP THE AUDIENCE ENGAGED5• A high engagement rate will make the
customers feel connected and attached to the brand
• Set up a customer service cell online where the assigned authority can deal with questions, problems and queries in a timely and effective manner
• Organizing quizzes, competitions etc are also a great way to communicate with the audience
• A connected audience is a loyal audience and can will prove to be valuable brand ambassadors
• A high engagement rate will make the customers feel connected and attached to the brand
• Set up a customer service cell online where the assigned authority can deal with questions, problems and queries in a timely and effective manner
• Organizing quizzes, competitions etc are also a great way to communicate with the audience
• A connected audience is a loyal audience and can will prove to be valuable brand ambassadors
BE TRUSTWORTHY6
BE EXPERIMENTAL7
Publish messages in
an interesting, creative and
fresh manner
Experiment with content from time to time to see what works
best with the target group
Publishing the same style or
type will eventually
lead to boredom for both parties
Shake things up once in
awhile but be careful not to lose the brand
focus
In one sentence
Camas Media is an online perception management company that creates content driven digital experiences for a new type of consumer. To know more about us connect with us on
Camas Website
