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Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).
✓ Mobile app users acquired from Instagram ads spend 70% more time in mobile apps
✓ CPG companies seeing up to 150% lift in sales
✓ Coupled w/Facebook ads, brands seeing over 500% lift in site traffic
✓ Salesforce reports avg CTR of 1.5% compared to 0.84% on FB
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Reason #1: Early campaign tests prove Instagram advertising can really move the needle (beyond branding & engagement).
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Many of our clients – even those in less sexy industries – find Instagram to be a worthwhile channel to invest in.
✓ Education lead gen clients seeing 50% cheaper CPCs & nearly 15% cheaper CPMs over FB ad performance
✓ 75 cent installs for mobile apps
Reason #2: Instagram is a viable advertising channel for tons of different verticals.
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✓ Users are two and a half times more likely to click on ads than on other social media platforms (source: Kenshoo)
✓ Instagram users have brand engagement rates 50x higher than users on Twitter (source: SocialBakers)
Reason #3: Instagram’s audience wants to connect with brands.
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✓ Instagram was the fastest growing major social network among U.S. adults last year; now the 2nd largest US social network
✓ By 2018, Instagram’s US user base could top 100 million
Reason #4: Instagram now has 400 million global users (more than Twitter, btw).
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✓ Mobile digital media time in the US is significantly higher at 51% compared to desktop (42%).
✓ Your ad on Instagram = full page billboard right smack in the middle of your audience’s mobile screen.
Reason #5: Ad formats get you front & center with mobile audiences.
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Reason #6: Instagram is a prime channel for reaching teens, 20- and 30-somethings.
✓ Teens and millennials dominate Instagram’s userbase
✓ 26.2% of users are in the 25-34 age range
✓ 62% of all US teens (12-17) will use Instagram regularly this year, and by 2019, more than three-quarters will be Instagrammers.
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✓ Action-oriented ad types, no more hiding links in bios!
✓ Call to action buttons direct users to sign up, learn more, shop now, install, etc.
Reason #7: Instagram has enabled direct response advertising.
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✓ Reach targeted audiences in a way that’s served, optimized & measured with your FB ad investments directly in Ad Manager or w/ FB Marketing Partner
✓ Target using data from both platforms (and 3rd party partners) to serve the most relevant ads on Instagram
Reason #8: Leverage Facebook’s world-class targeting and overall ads infrastructure.
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Several ad units to try:
✓ Landscape photos
✓ Carousel ✓ Video
✓ 30-second video
✓ Marquee ✓ Square image
✓ Direct response buttons
Reason #9: Lots of ways to test a la Facebook.