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Groupon and Accion have partnered to host a workshop in New York City that provided small business owners with the opportunity to: • Learn how to use social media as a voice for their business • Learn how to access capital to finance their entrepreneurial goals with microlender Accion • Network with other entrepreneurs This presentation was delivered to over 40 business owners in New York on September 17, 2013.
Citation preview
September, 2013
Hi. Let’ GET Social
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WAIT..
WHAT?
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1 TRUCK
10,000 employees
!
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A
PRIMER QUICK
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LEVEL FIELD (kind of)
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$ vs. J PAID vs. EARNED
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TRENDS
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1. MOBILE
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1. MOBILE
2. VISUAL
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1. MOBILE
2. VISUAL
3. REAL TIME
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1. MOBILE
2. VISUAL
3. REAL TIME
4. DEMO SHIFTS
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ELEMENTS
OF
SUCCESS
1. COMMIT TIME 2. HAVE A PLAN 3. ALIGN TO BIZ GOALS 4. MEASURE
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WHY
BUSINESSES FAIL AT SOCIAL
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1. YOU’RE JUST THERE
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY 3. DON’T STAY TRUE
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY 3. DON’T STAY TRUE 4. IGNORE PEOPLE
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WHERE & HOW
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THINGS
3
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QUALITY
1
>
QUANTITY
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TELL PEOPLE
2
WHY
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DON’T DO SOCIAL.
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BE SOCIAL
LIFE
Groupon Resources!
Learn More: http://GrouponWork.com/get-featured
Trends, Tips & Tricks:
http://GrouponWorks.com/Merchant-blog
Small Business Resource Center: http://GrouponWorks.com/Articles
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THANKS! In/PaulMatson
@PaulMatson
Robbie Benhuri, City Acupuncture
How to Grow Your Business Through Marketing and Financing
Erica Dorn and Rachel Greenwald 9/17/2013
Agenda
• Who we are • How could marketing benefit my business? • Become loan ready
Who We Are
Since 1991, Accion has provided over 46,000 loans and $360 MM nationwide (averaging $8,000 per loan)
Accion in New York
How Accion Loans and Services Work
Friends & Family Crowd-Funding Personal Savings
Credit Cards
ACCION MICROLOANS
Bank SBA Loans
Equity and Investments
Is My Business Ready for Debt Financing?
Would a new mixer, computer, or vehicle help you get the job
done better and faster?
Are there new opportunities for your
business?
Is your goal to build your credit along with
your business?
What About Marketing?
Who is your clientele / customer
base currently?
How can you reach new markets for
your product or your restaurant/store?
What makes sets you apart from your
competition? What’s your point of difference?
How can you communicate this to gain new clientele /
customers?
What About Marketing?
Update your website, packaging,
or marketing materials?
Attend a trade shows, host an
event? Sampling?
What else?
How Am I Already Marketing My Business?
Accion Clients in Action!
Accion Clients in Action!
Become Loan Ready
Meet one-on-one with an Accion Loan Consultant
Keep good end of month balances
Know your credit score and keep improving it
Decide how a loan will help your business grow—specific purposes?
Get smart about marketing your business—get networked!
Next Steps
Erica Dorn [email protected] 646-833-4533 Rachel Greenwald [email protected] 646-833-4551 www.accionusa.org/apply
