ALTEX S.A. Company profile 2014

//altex s.a / company profile / www.altex.gr

Company Prof i le

www.altex.gr follow us on: ulike us on: f@

FU N K Y B U D D H

A

THE

R

I G H T K OOTOOR

Miss ion & Values


To be one of the leading wholesale and retail companies in the markets we operate in.

To always develop and market our brands in accordance to European fashion trends and to create a distinct mix of brands which will appeal to the trends-aware 16-40 age group.

We base our co-operation on trust, partnership and honesty. We treat all people as individuals but we think and act as a team. Therefore we succeed.The backbone of Altex is our family feeling. We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

We are proud of our family. It is both our link to the past and the foundation of our future.

We’re passionate about customers and consumers

We’re proud of what we do - we act sensitively with the highest standards of integrity and social responsibility.

# Mission # Values

# Vision


www.funky-buddha.com

FU N K Y B U D D H

A

TH

E R I G H T K O O T

O

OR

The Company at a Glance


Altex is a family-owned clothing com-pany founded in Athens, Greece, in 2003 by Yannis K. Alexiou.

The company employs 44 people in Greece and the production countries-designing, developing, selling and marketing Altex brands. So far Altex focus has been mainly on men’s fashion.

Today, our clothes and accessories target young men and women of the 16-35 age group, and they are sold under the brand names: 2NDSKIN (2009), FUNKY BUDDHA (2003), GARAGE55 (2011) REPUBLIC (2013).

Our clothes and accessories are distributed in Greece, Cyprus, The Benelux and Spain through over 300 independent retailers. The company also operates 10 SIS and 3 Stand Alone Shops.

Altex outsources the production line to loyal suppliers. Approximately 70% of the production takes place in China and the rest mainly in Bangladesh and Turkey.

Throughout the past 10 years, Altex has been characterized as “value for money” by offering high quality at the right price. Our philosophy has always been: “Sell more at affordable prices”. This is also true today.


Milestones


2003 ALTEX S.A. is founded introducing

FUNKY BUDDHA brand with a successful

jacket collection

2005 New Company headquarters

and distribution center is aquired

2008 New brands Garage55 and SECONDSKIN are introduced to enrich the company portfolio

2013 FUNKY BUDDHA opens up to retailing and new brand REPUBLIC is introduced


Company in Numbers


90% 40

4544

(2014 vs 2013)Sales Growth

Employees

new points of sa le in Greece

new points of sa le in Europe(Netherlands, Spain, Cyprus)


The Company at a Glance


TURNOVER IN MILLION €


projected turnover

201420132012201120101

2

3

4

5

6

7

8

9

10

Compet i t ive advantagesand 2013 accompl ishments


New apparel categories introduced: jeans and shirts collection introduced in Winter 2013 with wide customer acceptance.

Launching and operation of 6 Shops in a Shop in key Department Stores in Central Athens and the broader Athens region, and 1 Outlet.

New Brand launch in the European market and repositioning of the brand to more. # 40 new points of sale in Greece# 45 new points of sale in Europe (Netherlands, Spain, Cyprus).

In-house product design and development and logistics operations. Management facilities in both China and Bangladesh for adequate sourcing and quality control.

Significantly upgraded management tools for design and product development# Lead time decrease through introduction of CAD and the support of EDI.# New integrated PDM system that allows quick response to market trends

Complete redesign of Wholesale and Retail Stock Replenishment systems# Implementation of new B2B e-shop to serve wholesale channel# Implementation of customized Automated Stock Replenishment system for SIS.

Turnover and Profitability significant increase23% increase in turnover versus 2012, 90% increase in profitability versus 2012.


Mult i-brand Port fol io Or ientat ion


Intention to target more consumer groups and to introduce complete women and kids lines

Owned and licensed brands offer products for multi-user markets from office to home to beach

Strong product design and development team and total production control management

Investments in infrastructure in 2012 and 2013 provide strong foundation for future growth

Perfect quality-design-price ratio as sustainable competitive advantage




FU N K Y B U D D H

A

THE

R

I G H T K O

OTOOR

Business

ALTEX S.A. Company profile 2014