12
We invite your drupa advertisement in the only industry publication producing digitally printed magazines to demonstrate the value of digital print technology to your key buying prospects Our drupa Advertising Invitation

American Printer Drupa cross media campaign

Embed Size (px)

Citation preview

We invite your drupa advertisement in the only industry

publication producing digitally printed magazines to

demonstrate the value of digital print technology to

your key buying prospects

Our drupa Advertising Invitation

American Printer MagazineA Division of the OutputLinks Communications Group

A 100% Data-Driven, Variable, Interactive

Printed Magazine

For Advertising Clients to Promote

Their Variable Print Technology

It Just Makes Sense – Doesn’t it?

American Printer’s MissionHelp advertising Clients increase sales by demonstrating

the power of variable print solutions in a variable printed magazine sent to high value prospects

Create upscale printed magazines to refocus printers from consistent cost cutting to investing in new technology to produce higher value, higher profit print

Use our data-driven, cross-media, variable messaging platform to provide advertising Clients an option for demographically rich, lead registration options

Shouldn’t Digital Print Technology

Be Promoted In Magazines

Produced With

Digital Print Technology?

American Printer: The Only 100% Digitally Printed Industry Magazine

The Target Audiences

• Decision Influencers

• Decision Makers

• Printers & Creatives

• Thought Leaders

Commercial

Enterprise

In-Plant

Packaging

Design

Service Providers

Analysts & Media

The Program PlatformsWebsite: AmericanPrinter.com

Hyperlinked logo on homepage

Guaranteed date-specific publication of all submitted content

Client supplied skyscraper ad placed in rotation

Articles published to the Featured Articles Section

Videos published to the Video Center

eNews: American Printer Weekly eNews

Date-specific article publication in the Featured News Section

Hyperlinked logo on each newsletter

Social Media: American Printer LinkedIn Platform

Promotion of all articles to American Printer’s Linkedin Platform

Cross Media Delivery AssetsDigital Website

Hyperlinked logo Articles published to Featured News section Videos published to the Video Center

eNewsletters 300,000+ Quarterly distribution Hyperlinked logo Client articles published above the fold

110,000+ print, digital and social media touch points

Cross Media Delivery AssetsQuarterly Magazines Standard Edition

2,900+ mailed 1st class to decision makers in major commercial and in-plant printers

100 priority mailed to C-levels in 100 largest US printers

OPTIONAL - Client ‘Customized’ Edition

Client ad pages are double those in the Subscriber Edition

Mailed 1st class to client-designated-recipients

Cover includes Client designated message for each recipient

Services and Fees

The Program Provides

Consistent messaging to a consistent audience of engaged and prospective buyers

Guaranteed, date specific publishing rights

A 3rd trusted party publication ‘voice’

Less Cost

Only Digital Messaging Services

Additional Cost

Skyscraper Website Ads

Individualized Messaging Platform

Lead Registration Platform

Article Writing

Ask About Optional Services

TogetherLet’s Do What

Online & Mobile AdsDo

But, Let’s Do It Better With Print!