Introducing New Market Offerings

Apple

An Introduction……

About …..

Evolution……

Make them

Buy them

Way of Introduction of new

Product…..

Challenging new

product development.. Innovation Imperative

Must have constant improvement and

innovations

Incremental innovation

Tweaking existing products for new

customers

Why apple is successful…

Most important success

factor…. 1. Innovative Activity.

2. Extensive research and

development.

3. Advertising and differentiation.

4. Well recognize and cherished

brand name

5. Retail distribution network.

6. Breadth of product line.

Budgeting new project…

Organizing New-

Product…………….

Managing the development

process………..

Consumer adoption………

Relative advantage

Compatibility

Complexity

Divisibility

Communicability

Thank you….

Submitted by:

Vivek Kumar Gupta

NIT Jalandhar