Are You LinkedIn?

Your Address Book On Steroids

Your Address on Steroids

• Over 100 million users - 44 million in US• 60% male• Most users working for companies with over 1000

employees • Highest proportion are active in high tech, finance

& manufacturing• LinkedIn used by 69 of the Fortune 100

companies

It is Free to Join

Completing Your Profile

Tips to Complete Your Profile

• Work, school and associations experience• Accomplishments not just titles• Professional photo• Links to social media, blog & website• Customize your profile URL• Content is searchable, consider links, tags

and anchor text

Network Building

Let LinkedIn Reconnect You

Ask For Introductions

Make a Positive Impression

Updates once or twice a week is sufficient. Make it the MOST interesting thing you are doing this week

Endorsements

Endorsements

•Ask key people to give you a reference

•Return the favor-give endorsements•Monitor them- if you no longer want to be associated with the endorser remove from your profile

Promote Events

LinkedIn Answers

Using LinkedIN Answers

• Establish yourself as a thought leader/expert• Get noticed by asking and answering• Search key topics• Ask poignant questions• Answer questions if you are SURE of the answer – In regulated industries, be sure to check before answering

• The more you answer the more you will be noticed

Groups

LinkedIn for Lead Generation

• Similar to Facebook and adwords

• Good for both hiring and selling

• Cost per click structure• Choose budget, timeframe

and demographic target

Why LinkedIn?

Responsive Web Site

Resize for Device

Simplicity

Strong Visuals

• Elegant Theme Standard Gallery• Next Gen Gallery• Categories• Portfolio

Videos

• Load to YouTube• Embed in Your Site -

http://www.roundpeg.biz/2011/10/social-media-strategy-and-budget/

Branded Social Media

Subtle Social Media

• Indiana Humane

Forms:

• Schedule Appointment - • Contact

Clear Calls to Action

Smaller Logos

• http://www.spinweb.net/• http://www.roundpeg.biz• http://www.elegantthemes.com/gallery/• http://www.studiopress.com/themes

Balancing Brand & Avatar

Maps and Locators

• aegoals.com/distributors• fiveguys.com