Avaya - Interoperability, A Vendor View

IMTC CTO Meeting

A Vendor View

Phil EdholmVP, Technology Strategy and Innovation, GCS

March, 2011

© 2010 Avaya Inc. All rights reserved.

Interoperability – A Vendor ViewWhat our customers want!

Room Video Devices, Devices, Devices Avaya Devices

Other Enterprise Comm/Coll Vendors

Consumer Communications

Communities

Social Communities

Non Facility Trunking

Wireless Carriers

WirelineCarriers


Avaya Flare User Experience Extending in the New World

Device experience versus user experience

– Users do not want different experiences as they move

Some requirements

– Open media streams on all devices

– Separate control and media realization

– Enable open video

Mul

ti-M

oda

l Imm

ersive

M

ulti-Se

ssion

People-First Collaboration

SMS

SIP-BasedInfrastructure

SMS


SVC is Critical to Deliver Comprehensive Video

SOFTWARE-BASEDDramatically lowers cost to implement, upgrade, and operate video solutions

Image Quality

MOBILE

PC

DESKTOP

ROOMSYSTEM

TELE-PRESENCE

STANDARDS-BASED Can support the wide range of devices required

SOFTWARE-BASED Dramatically lowers cost to implement, upgrade, and operate video solutions

CAPABILITY BASED Scalable video CODEC the right bandwidth to the right endpoint in a mixed environment


Rapidly growing video segment is increasingly a UC control point despite concerns about ease of use, bandwidth, and interoperability

PC-bas

ed

TeleP

rese

nce

Room

-bas

ed

Execu

tive

Video

Hands

et

4060

33 27 27

Not interested in new and/or additionalvideo in next 5 years

Planning on deployingnew and/or additional video in next 5 years

14

86

20% of customers

say video is key UC decision

driver

Video is becoming a Significant Driver


Value of Collaboration Tools in Task Activities

Seeker

> Typing> Handwriting (electromechanical)> Handwriting and Typing> Handwriting and Image> Typing and Image> Voice> Voice and Typing> Voice and Handwriting> Video and voice> Communications Rich (FtF)

Ochsman, Robert B. and Chapanis, A. (1974). “The effects of 10 communication modes on the behavior of teams during co-operative problem-solving.” International Journal of Man-Machine Studies 6: pgs. 579-619.

SenderTIME TO TASK COMPLETION

Typing

Handwriting

Voice

Voice and T/C

Video and voice

FtF


Different Media Deliver Different Values

Degree of Interactivity

Mo

de

Exp

res

sive

ne

ss

Michailidis, A. and Rada, R. (1991). “Organizational Roles and Communications Modes in Team Work.” Proceedings of the 34 th Hawaii International Conference on Systems Sciences - 2001.

Relation of Media to Role Interplay

> Email> Phone> Pencil and Paper (pp)> Computer Conferencing (cc)> Teleconferencing (tc)

Relative Communications Value

> Face to Face (ftf)> Fax> Letter (post)> Whiteboard (wb)

-2 -1 0 1 2 3-2.0

-1.5

-1.0

-0.5

-0.0

0.5

1.0

Euclidean Distance Model

wb

pp

email

ccftf

tc

faxpost phone

Chair

Evaluator

Organizer

Shaper

Finisher

Innovator

Res. Invent

Team Worker

Ch

air

Eva

lua

tor

Org

an

ize

r

Sh

ap

er

Fin

ish

er

Inn

ov

ato

r

Res

. In

ven

t

Tea

m W

ork

er


Gra

nd

ma

Relation of Media To Interactivity for Collaboration

RelationshipNone Familial

Face to FaceVideoconference with toolsVideoconferenceTelephony with tools

TelephonyInstant Messaging

Computer WBEmailVoice Mail

Video Line

Task Based Collaboration

SellingCollaboration

Acceptable Range

Unacceptable

Real Time Line


Gra

nd

ma





Acceptable Range

Unacceptable

Real Time Line

Video Line



Current Video Solutions

Telepresence

Executive Video

Room Systems


Gra

nd

ma





Acceptable Range

Unacceptable

Real Time Line



Filling the Occasional Selling Collaborator Gap

Telepresence

Executive Video

Room Systems

The Occasional Selling Collaborator


What is the “Occasional Selling Collaborator”?

11

SellingBased

Interaction

Occasional Selling Collaborator

• Mid-managers • Task collaboration 80-

90% of the time • Selling based

collaboration 10-20% of the time

Organizational Pyramid

Senior Executives and Board Members are always in Selling I Collaborations

Executives are predominately in Selling Collaborations

TaskBased

Interaction

Percentage of Employee/Role time spent in Selling versus task Collaboration

© 2010 Avaya Inc. All rights reserved. 12

Conferencing As a Paradigm

Conferencing as a Paradigm

Conferencing As An Exception

• Basic Communications is point to point

• Conference is added only when required

• Conference is obtrusive

• All Sessions start as a conference

• Natural addition of users and resources

• Personal Agent/Services tied to context of communications

• Easy to manage devices• Low cost/net impact


A Personal Future

• A Personal Agent is a set of algorithms and data that manages inputs and outputs on your behalf or at your behest

• Translates presence into availability with preferences

• It can talk on your behalf, but is much more……

Types of Personal Agents

• Interactive

• Rule Based

• Adaptive Intelligence

Hu

man

In

terv

enti

on

Co

nte

xtu

alTo

pica

l


Enterprise Federation

• Capability to enable communications/collaboration

• Enable context based presence/availability

ABC Enterprise XYZ Enterprise


Enterprise and Beyond Federation

Other Vendors XYZ Enterprise

• Capability to enable communications/collaboration

• Enable context based presence/availability


Dual Agents

Personal Time• Business Connection• Business Context• Personal Control

PersonalIdentity

BusinessIdentity


A Personal FutureDual Agents

PersonalIdentity

BusinessIdentity

Business Time• Personal Connection• Personal Context• Business Control


Layered Interoperability

Media

– Basic – text, audio, video

– Extended – sharing, whiteboards, etc. Session Control

– Session establishment

– Resource utilization – Media Servers Before (and after) Session

– Presence

– Availability

– Preference Exchange


Interoperability – A Vendor ViewWhat our customers want!

Room Video Devices, Devices, Devices Avaya Devices

Other Enterprise Comm/Coll Vendors

Consumer Communications

Communities

Social Communities

Non Facility Trunking

Wireless Carriers

WirelineCarriers