Healthy Heart Festival

Introduction

Heart disease is the leading cause of death in the United States. Over a million lives are

claimed every year; that translates to someone losing their life every 33 seconds

(Theheartfoundation.org, 2014). Even though this is a predominant issue in our country,

many people do not know the basics of preventing heart disease, how to live with it, or

even what heart disease fully is.

Heart disease is a loose term that encompasses a wide range of disorders including

rhythmic disorders, birth defects, coronary heart disease, myocardial infractions,

hypertension, stroke, and heart failure. All of these conditions can be serious, but not all

of them are preventable. Coronary heart disease is probably what most people think about

when they hear the term heart disease. This is when plaque builds up in arteries, from

cholesterol or other substances, and restricts how much blood can get to the heart

(Theheartfoundation.org, 2014). Coronary heart disease causes heart attacks and strokes

when the plaque build ups break away and get lodged in the arteries in the neck or that

led to the heart (about heart disease). Hypertension is another extremely common

condition. Hypertension is essentially high blood pressure, and is one of the leading

causes of heart failure (Webmd.com, 2014). Heart failure is defined as when the heart

fails to pump a normal amount of blood through the heart. Hypertension causes this by

making the heart walls thicken and force the heart to stay tense before and after pumps;

reducing the amount of blood that can fill the heart (Webmd.com, 2014). The kidneys

react by retaining extra fluid in the arms, legs, lungs, or other organs (Webmd.com,

2014).

Although hypertension and coronary heart disease are life threatening they are both

preventable. It is vital that we control as much as we can about our heart health to combat

how many lives are lost to heart disease annually. There are many risk factors that can

help determine an individual’s chance of developing heart disease; therefore, the

American Heart Association has put forth guidelines that can help every individual make

their heart healthier and decrease their heart disease risk factors. The guidelines focus on

assessing a person’s risk for cardiovascular disease, treating obesity as a disease,

monitoring cholesterol levels, and making sure people’s lifestyle incorporates small daily

workouts and lower sodium intake (AHA). It is estimated that if people only followed the

fourth guideline and simply walked for twenty minutes four times a week 40,000 lives

would be saved annually (Macmillan.org.uk, 2014). What would be possible if all four

guidelines were followed? The results would be amazing.

Background

Texas has very high numbers of heart related deaths, some of the highest in the

nation in fact. Texas is in the top percentile of states for mortality due to acute

myocardial infraction, as seen in the table below (Nccd.cdc.gov, 2014):

It is also in the second highest percentile for heart failure mortality, hypertension

mortality, stroke mortality, and for heart related preventable death (Nccd.cdc.gov, 2014).

These numbers are staggering, and the greater Dallas/ Fort Worth area plays a major role

in these statistics.

Even with medical centers dispersed throughout the Metroplex the Dallas area has

some of the highest hypertension death rates in the state (Nccd.cdc.gov, 2014):

Some of the other very high heart disease statistics for the DFW area include second

highest percentile for heart failure hospitalization, mortality for all types of strokes, and

preventable death (Nccd.cdc.gov, 2014).

As mentioned before, there are four guidelines that can drastically decrease a

person’s chance of being diagnosed with heart disease. Three of the four steps’ success is

greatly determined by diet. That is why we think Central Market has a great opportunity

to help the Dallas community fight heart disease. Part of Central Market’s mission

statement is to make cooking- and eating- a joy for its customers; meanwhile, most

people trying to change their lifestyle for health reasons claim that the most difficult part

is learning to make delicious and healthy food (Centralmarket.com, 2014). Central

Market is dedicated to giving back to the community whether it is through the feast of

sharing or cleaning a local fire department and restocking their refrigerator

(Centralmarket.com, 2014). We propose For Central Market to partner with the American

Heart Association Dallas to put on a healthy heart festival; this would be a one day event

focused on preventative measures, helping those diagnosed to live with their condition,

educating the public on what it means to be heart healthy, how to detect if someone is

having a heart attack, and giving free basic heart screenings.

Proposal/Plan

Purpose

The purpose of holding this event is to raise awareness about Heart Disease within the

community. Many people with heart disease continue to ignore changing any part of their

lifestyle to accommodate for the disease. By holding this event we will not only be

educating those who are diagnosed, but their families as well. Heart diseases and other

conditions related are often genetic. This festival will encourage friends and family to

learn about a nutritious lifestyle, how to control stress, physical activity, and how to make

good choices for children. Not only do we want to help those with heart issues, but

helping the kids will benefit their entire future. Parents are the key decision makers when

it comes to the well-being of their children. By making kids one of the key focuses of this

festival we want to promote preventative measures for these children. All the activities

and diets will be focused as well on them. A healthy lifestyle for one person in a family

can make the entire difference.

Benefits

Central Market is one of the major health option grocery stores out there. The options and

diets for people with heart disease rely heavily on these healthy choices for every single

meal they eat a day. Not only will this be a great cause and PR for the company, it is an

easy way to generate tons of new customers. All treats and cooking demonstrations

during the festival will be Central Market brand options. By doing this we are attaching

the brand name to the idea of a healthy lifestyle and promoting hearty healthy living. In

addition to the positive image this contributes to the company, contributed to this festival

may also educate the staff and volunteers provided as well. Some key factors going into

heart disease are levels of stress. Many people associate their stress levels with the

workplace, and during this festival we want to teach those people how they will be able

to manage those levels.

Education

Volunteers from the American Heart Association will come to speak to everyone at the

festival. People will learn how they can prevent future heart problems, how to deal once

they have been diagnosed, and how to change their lifestyle to adapt. Along with these

Volunteers we will also be bringing in doctors and nurses to volunteer their time to

conduct checkups on anyone that wishes to get a checkup. This is a way friends and

family will also be able to see where they are at, and those with heart disease can be told

if they need to make some changes to better certain levels of their own health. These

checkups will serve as a reminder that in order to maintain good health they need to be

eating and exercising properly. In order to ensure everyone knows how they can be able

to change their diet, we are going to have some cooking demonstrations and healthy

snack option giveaways and tastes throughout the festival. Doing this will help everyone

learn how they can make meals that still taste great and at the same time benefit their

well-being. We want to help educate families and friends on how have a nutrition-based

diet, control stress, and pursue physical activity.

Path of the 5k

Month-to-Month Marketing/Planning

Schedule

8:30 5k Check-in/ Late Registration

9:00 5k Begins/ Set up Festival Area

12:00 Lunch for 5k & Music

1:00 Begin Festival Events: Cooking Healthy Meals/Kids Snacks

1:30 Speakers From the American Heart Association/Kids Activities

2:15 Voluntary Checkups, quick run through of the disease with a doctor/

3:00 Finish up with each booth, End of Festival

August 2014 Begin planning event

September 2014 Set date/Contact partners

October 2014 Receive any funding needed, confirm locations

November 2014 Open registration for 5k

December 2014 Continue receiving registration, contacting guests

January 2015 Marketing/Advertising

February 2015 American Heart Month – Advertising across social media

March 2015 Hold Event

Fundraising Event Budget For Healthy Heart Festival Expenses

Estimated Actual

Total Expenses $11,724.00 $13,358.00

Estimated Actual Estimated Actual

VENUE FOOD AND BEVERAGE

Public Park $350.00 $400.00 Everest Healthy Food $4,000.00 $4,500.00

Parking Permits $200.00 $325.00 Energy Bars (100) $300.00 $350.00

Police/ Traffic $300.00 $355.00 Bottled Water/Gatorade (300) $475.00 $500.00

Security $200.00 $225.00 Ice (20 Bags) $100 $150

Soft Drinks (300) $200.00 $220.00

Totals $1,050.00 $1,305.00 Totals $5,075.00 $5,720.00

Estimated Actual Estimated Actual

PRINTING PROGRAM DETAILS

Flyers $350.00 $298.00 Performers $450.00 $500.00

Brochures/Press

Packets/Posters $145.00 $244.00 Games $350.00 $300.00

Signage $100.00 $125.00 Cooking lessons $300.00 $340.00

Photography $200.00 $250.00

Health Check

(Weight/Pressure) $75.00 $60.00

Other

Totals $795.00 $917.00 Totals $1,175.00 $1,200.00

Estimated Actual Estimated Actual

MISCELLANEOUS PRIZES

Tables and Chairs $399.00 $450.00 Trophies $350.00 $400.00

Posting ad in community

newspapers $150.00 $169.00 Awards $1,400.00 $1,467.00

Orange Cones $50.00 $55.00 Volunteer gifts $200.00 $440.00

Medical Equipment $100.00 $125.00 Gift certificates $100.00 $150.00

Speakers (2) $400.00 $450.00

Stage $100.00 $150.00

Sound System $85.00 $100.00

DJ $200.00 $150.00

Insurance $95.00 $110.00

Totals $1,579.00 $1,759.00 Totals $2,050.00 $2,457.00

Authorization Request

We are requesting funds for our program, “Healthy Heart Festival” granted in the amount

of $13,358. This program will create an opportunity to bring up the spirit and make a

positive impact towards individuals’ health. We are requesting that the funds be available

by September 1, 2014. I hereby authorize this proposal and will fund “Healthy Heart

Festival” confirming the funds discussed above.

Authorized by

Signature: Date: / /

Stephen Page

Store Manager

Central Market

References

1. Centralmarket.com,.(2014). About Us | Central Market. Retrieved 24 July 2014,

from http://www.centralmarket.com/about.aspx#/about-us

2. Heart.org,(2014). Understanding the New Prevention Guidelines. Retrieved 24 July

2014, from http://www.heart.org/HEARTORG/Conditions/Understanding-the-

New-Prevention-Guidelines_UCM_458155_Article.jsp

3. Theheartfoundation.org,.(2014). Heart Disease Statistics | The Heart Foundation.

Retrieved 24 July 2014, from http://www.theheartfoundation.org/heart-disease-

facts/heart-disease-statistics/

4. Theheartfoundation.org,.(2014). About Heart Disease | The Heart Foundation.

Retrieved 24 July 2014, from http://www.theheartfoundation.org/heart-disease-

facts/about-heart-disease/

5. Macmillan.org.uk,. (2014). 37,000 lives could be saved each year just by walking.

Retrieved 24 July 2014, from

http://www.macmillan.org.uk/Aboutus/News/Latest_News/37,000livescouldbesave

deachyearjustbywalking.aspx

6. Nccd.cdc.gov,.(2014). Interactive Atlas of Heart Disease and Stroke Maps.

Retrieved 24 July 2014, from

http://nccd.cdc.gov/DHDSPAtlas/viewer.aspx?state=TX

7. Webmd.com,.(2014). High Blood Pressure and Hypertensive Heart Disease.

Retrieved 24 July 2014, from http://www.webmd.com/hypertension-high-blood-

pressure/guide/hypertensive-heart-disease