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Director, Franchise Sales Valpak Direct Marketing Systems @valpaktodd

Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

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14th Annual Franchise Development & Leadership Conference Franchise Sales & Development Session for Service Brands: "How Do You Score? Benchmarking Your Performance & Best Practices by Industry". One of 2 panelists October 4, 2012

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Page 1: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Director,Franchise Sales

Valpak Direct Marketing Systems

@valpaktodd

Page 2: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

100% increase in awards in 2012100% increase in awards in 2012

Page 3: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

BenchmarkingBenchmarking

Page 4: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
Page 5: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

GOOGLE ANALYTICSGOOGLE ANALYTICS

Page 6: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Website FlowWebsite Flow

Page 7: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

YouTube AnalyticsYouTube Analytics

Page 8: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012
Page 9: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

InterdependenceBounty

Mentor programValidation

Current Franchisee EngagementCurrent Franchisee Engagement

Page 10: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

TRANSPARENCY & REPOSITIONING

PORTALS

     REFERRAL PARTNERS & BROKERS

     INTERNET

FutureFuture

SOCIAL MEDIA

PUBLIC RELATIONS      

MINORITY ORGANIZATIONS

VETERANS

Page 11: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Director, Franchise SalesValpak Direct Marketing Systems

[email protected]

www.valpakfranchising.com

www.youtube.com/valpaktodd

@valpaktodd