Transcript
Page 1: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Director,Franchise Sales

Valpak Direct Marketing Systems

@valpaktodd

Page 2: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

100% increase in awards in 2012100% increase in awards in 2012

Page 3: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

BenchmarkingBenchmarking

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Page 5: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

GOOGLE ANALYTICSGOOGLE ANALYTICS

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Website FlowWebsite Flow

Page 7: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

YouTube AnalyticsYouTube Analytics

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InterdependenceBounty

Mentor programValidation

Current Franchisee EngagementCurrent Franchisee Engagement

Page 10: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

TRANSPARENCY & REPOSITIONING

PORTALS

     REFERRAL PARTNERS & BROKERS

     INTERNET

FutureFuture

SOCIAL MEDIA

PUBLIC RELATIONS      

MINORITY ORGANIZATIONS

VETERANS

Page 11: Benchmarking Performance -Franchise Leadership & Development Conf Oct 2012

Director, Franchise SalesValpak Direct Marketing Systems

[email protected]

www.valpakfranchising.com

www.youtube.com/valpaktodd

@valpaktodd


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