Mastering the Blogosphere:

Why You Should Care

Blogging at a Glance:

Why Don’t You Blog Now?

a) Timeb) I don’t know how.

c) I don’t see the value in it.

If you answered a) Time

Somewhere between 60 and 80% of blogs are abandoned within the first month of

starting them

You have to commit

If you answeredb) I don’t know how

It’s your Lucky Day!

If you answeredc) I don’t see the value in it

What is a Blog:

• “Web log”• Online journal• Chronological posts• Updated regularly

Blogging Today:

Why Blog:

• Hunger for information• Helps build a brand• Community• Easy to create• Free or low cost• Grassroots• SEO

10 Steps to Blogging

#1 Pick a Topic:

Unique

Passion

Expertise

Brand

Do these match?

Does Your Topic…

• Provide Value• Create Community• Completely Entertain You

#2 Brainstorm Content:

• Create a list of 50+ post ideas– Common Questions You Get– Tips– Ideas

• Identify natural categories

#3 Choose Your Medium:

• Writing

#3 Choose Your Medium:

• Video

#3 Choose Your Medium:

• Photos

#3 Choose Your Medium:

• Audio

#4 Choose a Platform

#4 Choose a Platform

#4 Choose a Platform

Which One to Use?

#5 Buy Your Domain:

www.GoDaddy.com

#6 Hire a Designer:

www.ArrangingPixels.com

#6 Hire a Designer:

www.DrewBurks.com/90-day-blogger-blueprint-for-realtors

#7 Create Content:

InspirationNewspapers

-Events-RE/Mortgage News-Stats-Passion Related News

Other Blogs

Types of Posts:• News• Announcement• Life Story• Resource• Review• List• Survey• Interview• Event

#8 Title of Post:

• Attention Grabbing• Key Word Rich• Descriptive

#9 Schedule Posts:

• How often are you going to post?

• Pre-write posts• Delegate posts

#10 Spread the Word:

• Facebook• Twitter• RSS• E-mail Newsletters• Engage your audience• Guest write

#11

Think Big and Go For It!

My Favorite Blogs:

• DuctTapeMarketing.com• InKnow.com• Mashable.com• TechCrunch.com

***Facebook Groups

Thank you!

Speak- www.ShannonWKing.comFollow- www.RealEstateRoadWarrior.com