Branding at Delhi Metro; TDI, Delhi Metro Advertising

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    17-Jan-2015

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TDI International India Limited have the proud privilege of being associated with Delhi Metro Rail Corporation,the Capitals premium public transport system as their advertising rights concessionaire for numerous important rail stations which boast of large footfall of potential consumers of electronic goods

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<ul><li> 1. Advertising Solutions for Delhi Metro Airports Out of Home Retail Internet and Mobile TDI International India Ltd .</li></ul> <p> 2. TDI Provides International Style Advertising Opportunity at Delhi Metro </p> <ul><li>TDI : </li></ul> <ul><li>Exclusive advertising rights at 12 Delhi Metro Stations</li></ul> <ul><li>20 branches all over the country with a strong clientbase</li></ul> <ul><li>Excellent Media Availability </li></ul> <ul><li>Pioneers of Airport Advertising with presence atmajor Airports of India since the last 22years</li></ul> <p> 3. </p> <ul><li>Delhi Metro is a unique opportunity for Advertisers keento tap the huge cosmopolitan market of Delhi </li></ul> <ul><li>More than 12 lac people commute by Delhi Metro daily</li></ul> <ul><li>Consumers are continuously surrounded by your brandas they spend minimum six minutes at the Station</li></ul> <ul><li>Brand gets exposure of 17:30 hrs daily(6 :00 AM to11:30 PM) </li></ul> <ul><li>Over the past few years, both National and Regionalbrands have shifted a significant portion of theiradvertising monies to grass root promotions </li></ul> <p>Why Delhi Metro 4. </p> <ul><li>BENEFITS OF ADVERTISING WITH DELHI METRO </li></ul> <ul><li>Low clutter media </li></ul> <ul><li>Highconcentrationzonewithsuperiorvisibility</li></ul> <ul><li>Brandsustenance</li></ul> <ul><li>HigherBrandrecallvalue</li></ul> <ul><li>EconomicalCostsincehighervisibilitytotargetedaudience</li></ul> <ul><li>Captiveaudienceextendeddwelltime </li></ul> <p> 5. RithalaKeshav Puram Rohini WestKanhaiya Nagar Rohini EastMandi House PitampuraPragati Maidan Kohat EnclaveIndraprastha EstateNetaji Subhash PlaceNew Delhi Rly Stn ( Ajmeri Gate Side ) Delhi Metro Stations 6. Media Offered -Translites - Hoardings - Central Verge Pillars - Product Display/ Show Window 7. Type : Backlit Translite Free Standing Unit Size : 9 x 3Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform 8. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform Type : Backlit Translite Free Standing Unit Size : 9 x 3 9. Type : Backlit Translite Mounted on Beam Size : 16 x 4 Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Kohat Enclave , KanhaiyaNagar, Keshav PuramCatering passengers entering platform by staircase / escalator 10. Type : Backlit Translite Mounted on Beam Size : 16 x 4 Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Kohat Enclave , KanhaiyaNagar, Keshav PuramCatering passengers entering platform by staircase / escalator 11. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya NagarNear the passenger token entry/exit channel Type : Backlit Translite Wall Mounted Size : 8 x 4 12. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya NagarNear the passenger token entry/exit channel Type : Backlit Translite Wall Mounted Size : 8 x 4 13. Type : Backlit Translite Wall Mounted Size : 15 x 5 Pragati Maidan, Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , Kohat ,Kanhaiya NagarCatering passengers coming down from platform by escalator / staircase 14. Pragati Maidan, Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , Kohat ,Kanhaiya NagarCatering passengers coming down from platform by escalator / staircase Type : Backlit Translite Wall Mounted Size : 15 x 5 15. Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , Kohat Enclave ,Kanhaiya NagarNear the passenger token entry/exit channel Type : Backlit Translite Wall Mounted Size : 10 x 5 16. Type : Backlit Translite Wall Mounted Size : 10 x 5 Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , Kohat Enclave ,Kanhaiya NagarNear the passenger token entry/exit channel 17. Type : Backlit Translite Mounted on Central Verge Pillars Size : 7 x 6 Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , KohatEnclave,Kanhaiya NagarCatering the main road traffic 18. Type : Backlit Translite Mounted on Central Verge Pillars Size : 7 x 6 Wazirpur , Pitampura , Rohini East , RohiniWest , Rithala , Keshavpuram , KohatEnclave,Kanhaiya NagarCatering the main road traffic 19. Pragati Maidan On the platform Type : Backlit Translite Free Standing Unit Size : 12 x 4 20. Type : Backlit Translite Free Standing Unit Size : 12 x 4 Pragati Maidan On the platform 21. Pragati Maidan Catering passengers entering the platform by staircase / escalator Type : Backlit Translite Wall Mounted Size : 16 x 8 22. Pragati Maidan &amp; IndraprasthaNear the passenger Entry / Exit , opposite ticket counters Type :Backlit Translite - Revolving Show Window Size : 4 x 7 (Three Sided Display) 23. Pragati Maidan &amp; IndraprasthaNear the passenger Entry / Exit , opposite ticket counters Type :Backlit Translite - Revolving Show Window Size : 4 x 7 (Three Sided Display) 24. Pragati MaidanCatering passengers entering the platformby the staircase / escalator Type : Backlit Translite Wall Mounted Size : 5 x 5 25. Type : -Mounted on Pillar Backlit Translite Size : 6 x 12 Pragati MaidanOn the walkway, catering passengers entering the station building 26. Pragati MaidanOn the walkway, catering passengers entering the station building Type : -Mounted on Pillar Backlit Translite Size : 6 x 12 27. Pragati MaidanAt the Entrance of the Station Type : -Wall Mounted Front lit Size : 24 x 12 28. Type : -Wall Mounted Front lit Size : 24 x 12 Pragati MaidanAt the Entrance of the Station 29. IndraprasthaOn the platform Type : Backlit Translite Free Standing Unit Size : 12 x 4 30. Type : Backlit Translite Free Standing Unit Size : 12 x 4 IndraprasthaOn the platform 31. IndraprasthaBridge walkway, catering passengers entering the station Type : Backlit Translite Mounted on Beam Size : 10 x 5 32. Mandi House On the Platform / Concourse Type : Backlit Translite Wall Mounted Size : 7 x 3 33. Type : Backlit Translite Wall Mounted Size : 7 x 3 Mandi House On the Platform / Concourse 34. New Delhi StationEntrance of New Delhi Station, opposite ticket counters of New Delhi Station Type : Frontlit Hoarding Size : 30 x 15 35. Type : Frontlit Hoarding Size : 30 x 15 New Delhi StationEntrance of New Delhi Station, opposite ticket counters of New Delhi Station 36. Type : Backlit TransliteSize : 20 x 4 New Delhi StationEntrance of New Delhi Station, opposite ticket counters of New Delhi Station 37. Type : Backlit TransliteSize : 20 x 4 New Delhi StationEntrance of New Delhi Station, opposite ticket counters of New Delhi Station 38. </p> <ul><li>General Terms and Conditions: </li></ul> <ul><li>Sites are offered on first cum first serve basis. </li></ul> <ul><li>The minimum contractual period is for threemonths </li></ul> <ul><li>Service tax as applicable.The current Servicetax is 12.36% </li></ul> <ul><li>Payment on advance basis. </li></ul> <ul><li>Inputs for display material to be provided by theclient </li></ul> <p>Terms and Conditions 39. TDI International India Limited B-4/62, Safdarjung Enclave New Delhi 110029 ( India ) Tel.: +91 - 11 - 26165120, +91- 11 26162495 +91-9818810063Website :www.tdiindia.com Email :[email_address] Jatinder Singh Associate Vice President # +91- 9811540202 Email Id :[email_address] </p>