Bridging the Big Brand Gap in Mobile Development

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Use this deck to kick off the Big Brand Hackathon June 16-17 featuring Kraft Foods and The Home Depot. Frames the opportunity, discusses the gaps and sets the objectives for the Hackathon.

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BBH_kickoff20120616

Bridging the Big Brand Gap in Mobile

Brand Opportunity Overview forThe Big Brand Hackathon

June 16, 2012

LETS TALK ELEPHANTS, WHALES & OTHER METAPHORS OF MASSIVE SCALE In Vegas, a whale spends

$1/2B/hour US economy driven by

70% consumer spending Brands Are Like

Elephants

WHAT BRANDS EMBRACE THE DIGITAL AGE BEST?Retail, Financial

Services, Telecom, Automotive, Computing and Travel have all transformed business models with digital

Growth opportunity great in CPG, Media and Entertainment

Top Internet Ad Categories

Source: IAB/PwC 2012

ITS LIKE THE INTERNET WITH MORE ZEROES DAVE MORGAN, CEO, SIMULMEDIA@DAVEMORGANNYC

Internet comprises