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@alexmoss #
Tools & Tips toImprove Internal
Productivity & Efficiency
Alex MossDirector, FireCask
@alexmoss #
Director at FireCaskAward-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
Co-Founder of PeadigWordPress Theme Framework
Bootstrap Integration
Mobile/SEO/Social Friendly
Also lots of plugins
Who am I?
@alexmoss #
We’ve worked with these lovely folks over the past year:
Token Client Logo Slide
@alexmoss #Image source:https://goo.gl/JJpklB
@alexmoss #
My Clutter is Organised - in a Laptop
@alexmoss #Image source: http://goo.gl/r4Vuxg
Reading Tools for Research
@alexmoss #
Read faster…
RSS Reader AppsI use RSS Bot for Mac
Cnet covers other apps (Windows & Mac) now Google Reader is dead.
Squirt.ioParses any URL and shows you
content one word at a time.
Reading faster works
@alexmoss #
Squirt in Action
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Goodbye Google Reader, Hello FeedlyFeedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and
also discover new feeds by subject.
Alternatively, use Google Drive with ImportFeed functions to pull into a doc.
@alexmoss #
Dealing with Leads
Image source: http://goo.gl/Tki5N3
@alexmoss #
Recruit’em helps you find Leads
An easier way to search through Linkedin, Google+, Twitter and other social networks to find the connection you want.
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My Personal CRM…
Google Chrome & GmailOnce Gmail is loaded, there are some handy Chrome extensions…
@alexmoss #
Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…
*Undo Send plugin is now out of Labs and in core settings
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I split inboxes into Important, Linkedin and Everything else.
Chrome extensions enhance experience and organisation.
My Inbox is Busy, but Organised
Send text messages directly from your inbox.
To-do lists with Gmail integration. Apps for iOS and Android available.
@alexmoss #
Find out who you’re Emailing
View more information on a person from their email. Links, social profiles
and other information.
@alexmoss #
So, Streak is AWESOME!
Schedule emails to send later & Snooze emails to pop back into your inbox
See if, when and where someone has read your email
@alexmoss #
So, Streak is AWESOME!Turn your inbox into a collaborative sales funnel
Also use as an email-based project management system
Use Mail Merge to create mass-templated emails
@alexmoss #
Web Based CRM Platforms
Web portal platforms
Cheaper and better UX than Salesforce and Basecamp
http://firecask.com/go/wrike/
Better than Pipedrive,…
My Choice
@alexmoss #
Communication
Image source: http://goo.gl/0S7dmD
@alexmoss #
Instant Messaging
SkypeExternal Communication
Video Conferencing
Non-Cloud File Transfer
SlackInternal or Team Platform
Channels per Project/Client
Better Search/Archiving
more stuff…
@alexmoss #
Set #Channels per Project/Client,
and Set Private Groups by Topic or Internal Team
@alexmoss #
Integrations mean updates are communicated automatically.
Within FireCask, all our GIT repo commits are sent to our design-
dev channel
Statistics can be viewed within the web interface and also sent by email digest.
Here you can see activity with heat maps of DM’s to public messages.
More reading: http://goo.gl/OLpjcX
@alexmoss #
Other Collaborative Tools
Firefox HelloFree videoconferencing
No signups at all, just share URL
SipgateUK landline VoIP for free
Connect to your smartphone either with call settings or an app
PowwownowFree conference calling
Use 0844 number with PIN
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Collaboration
Image source: http://goo.gl/HwmPZV
@alexmoss #
Cloud Document Management
Office 365More privacy over data
Better desktop support
Excel handle big data better
Google DriveBetter collaborative tools
Wider community
Cheaper
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Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.
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I use it mostly for personal organisation.Having the iOS/Android app also helps.
Holiday Checklist Board:https://trello.com/b/Dm1kNYbP
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A Free Projection Management Tool
Google Drive2 years ago I created a nifty Google Drive template
to help myself organise all client projects. I even shared it within a long post I wrote for Moz.
@alexmoss #
All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.
http://firecask.com/go/wrike/
@alexmoss #
Projects are split into tree view, with each project containing each task.
You can monitor and manage all tasks within your own dashboard.
http://firecask.com/go/wrike/
Even use this as a CRM to deal with leads in their own folder.
@alexmoss #
Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting.
http://firecask.com/go/wrike/
You can use Toggl for free time tracking independent from Wrike.
@alexmoss #
Wrike even has a nifty Chrome Extension with desktop notifications
as well as an Android & iOS app, and a LOT of other integrations
http://firecask.com/go/wrike/
@alexmoss #
File Transfer
Desktop App
Faster and more secure
Unlimited transfer limits
Less reliance on the cloud
http://infinit.me/alexmoss
Web Interface
No account needed
Send files up to 2GB
Email confirmations
@alexmoss #
Other Collaborative Tools
LastPassManage all passwords
Share access with your team
Chrome/Android/iOS apps
EvernoteWrite formatted notes with rich
content to share amongst your team
Chrome/Android/iOS apps
SkitchGreat to take screenshots and
annotate them. Syncs with Evernote.
@alexmoss #https://twitter.com/mattcutts/status/480596115054534657
SEO Tools
@alexmoss #
Some Quick Auditing Tools
Redirect CheckerChecks any URL path and redirects that may occur
SharemetricView the number of shares from a
bunch of social networks
Screaming FrogAdvanced desktop app.
Great for advanced auditing & analysis.
@alexmoss #
On-site Auditing
WoorankGood for quick onsite analysis
Raven ToolsGreat for more in-depth onsite analysis. Good alternative to
Screaming Frog as it’s online & automated…
@alexmoss #
Raven Tools also automates Reports
Easy way for agencies to create, schedule and automate reporting for
their clients.
Supports AdWords, major ESPs like MailChimp and Campaign Monitor, Google Analytics, Facebook, Twitter
and much more.
@alexmoss #
Offsite Auditing
KerbooUses multiple sources to show
you a domain’s link profile
Also helps with automated tasks relating to penalised
domains
MajesticForensic detail of every link for
every domain.
Multiple bespoke metrics to audit a domain, competitor or
potential link acquisition
@alexmoss #
Outreach CRM Platforms
Find potential sites and contact methods by domain or category
Turn outreach into a CRM to monitor contact, make notes and find related sites
Does everything BuzzStreamdoes, plus the slide before, plus:
• Automatically finds new/lost links every day
• Easily manage disavow lists and submissions
@alexmoss #
Rank Tracking -
• Track keywords across multiple countries and devices.
• Easy reporting via shared URL or PDF – perfect for reporting.
• Most accurate I’ve seen for a while.
http://firecask.com/go/accuranker/
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Developer Tools
Image source: http://goo.gl/AEToki
@alexmoss #
Manage your Code Better
Sublime TextBetter than Notepad
Colour coded for filetypes
Integrations and functions
BitbucketGIT is a must for any developer
Bitbucket provides repo’s for free
Paid alternative: Github
SourceTreeWindows/Mac GIT management app
to connect your PC to the repo without command prompt
@alexmoss #
Other Geeky Lifehacks
IFTTTChoose a trigger, then an action
Connect to LOTS of apps
Great for automated tasks
BuiltwithFind out information about how a
site is built. Web based or via Chrome/Firefox extension
@alexmoss #
Accounting Platforms
Image source: http://goo.gl/fkEVVD
@alexmoss #
Sort your Finances out!
HiveageGood for starting up
Free version with paid modules
Payment integration
Nice UI and reports for internal monitoring
XeroBetter for complex management
Multiple currencies, auto-reminders
Direct feeds to banks for reconciliation
Great for VAT returns and accounting!
@alexmoss #
Thank you! Any Questions?
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fb.com/alexmoss1
linkedin.com/in/alexmoss1
Slides:
firecask.com/go/BrightonSEO2015
