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This week's episode looks at paid social media marketing using LinkedIn, also known as LinkedIn PPC. LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. Specifically, we look at developing personas based on LinkedIn demographics, identifying personae challenges, creating advanced content, developing landing pages, lead nurturing and testing through ad variations. The video is the last of a two-part series on lead generation using LinkedIn.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74353/LinkedIn-PPC-Tuesday-s-Inbound-Marketing-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
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Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsLead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
LinkedIn Marketing
Building Leads with LinkedIn Organically
Building Leads with LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
1. Target Personas
2. Identify Problems
3. Create Advanced Content
4. Develop Landing Page
Lead Generation w/ LinkedIn PPC
5. Lead Nurturing
6. Create Three AdVariations
7. Create at Least One 50x50 Graphic
Twitter: #Kuno - @CPollittIU
Target Personas
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Identify Problems
Lead Generation w/ LinkedIn PPC
• Cash Flow
• Lead Acquisition
• Social MediaReach
• Cost Per Lead
• Internal Overhead
• Churn Rate
• Website Management
Twitter: #Kuno - @CPollittIU
Create Advanced Content
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Develop Landing Page
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Develop Lead Nurturing
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Create Three Ad Variations
Lead Generation w/ LinkedIn PPC
Twitter: #Kuno - @CPollittIU
Create 50x50 Graphic
Lead Generation w/ LinkedIn PPC
LinkedIn Marketing Cheat Sheet
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU
Twitter: #Kuno - @CPollittIU
LinkedIn Marketing
Building Leads with LinkedIn Organically
Building Leads with LinkedIn PPC
Twitter: #Kuno - @CPollittIU
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