Building up your geek skills: Linkedin

Building Up Your Geek Skills:Tips for Small Business

Agenda

What is LinkedInThe LinkedIn ProfileLinkedIn Apps & ToolsBuilding Relationships with AnswersSearching on LinkedInUsing LinkedIn to NetworkPower of LinkedIn GroupsSetting Preferences

What is LinkedIn?

120 Million People

What is LinkedIn?

http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

What is LinkedIn?

50% of Fortune 100 Companies hire through LinkedIn

What is LinkedIn?

Defined:

“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”

What is LinkedIn

Power!

What is LinkedIn?

The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.

Any Questions?

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Profile – My Network

Profile – My Network

To Do:Define what constitutes a trusted professional – write it down

Profile – What it looks like

Profile – Make it BeefyFour reasons for a beefy profile:

1.It is a place to tell your story completely and fully – a resume on steroids2.Every word in your profile is keyword searchable3.A beefy profile shows you are not a dinosaur. Especially for boomers. We need to show we are on top of the latest trends in the business world, including social media. 4.Expect your profile to be regularly compared with those of your competitors.

Profile – Complete 100%

Name and Position 25%

Picture 5%

Summary 5%

Specialties 5%

Education 15%

Past Job 1 15%

Past Job 2 15%

Recommendation 1 5%

Recommendation 2 5%

Recommendation 3 5%

Profile – Profile Overview

To Do:You need to create your own profileKeep out the marketing gobbledygookAssemble details of past work and awards.

Profile – Personal Identification box

Profile – Personal ID

To Do:Create a compelling marketing statement in 120 characters, with keywordsWrite a few drafts and ask several of your closest connections to review.Find a good photo of yourself - current

Profile - Experience

Profile - Experience

What to Include:

Position heldWhat you accomplishedWhat experience you gainedList any awards you receivedUse plenty of keywordsInclude volunteer positions as well

Profile - Recommendations


Write recommendations for those in your network and they will most likely return the favor!


1. The number of recommendations you have received is highlighted in the top box of your profile page and when your name appears in a listing of group members.

2. The number of recommendations you have is one of the weighting criteria in ranking search results on LinkedIn.

3. Recommendations are the only outside verification of the information you have provided on your profile.

4. Words included in the recommendations are keyword searchable.


What should they say?

Be specific and strategic. Try to obtain from influential peoplePrompt them of your skills and accomplishments


Tips for Getting Recommendations

Customers with whom you have a relationshipCoworkersFrom Education experienceGive recommendationsYou can ask for edits to add keywords, corrections, etc.

Profile - Education

List all education you have had including training.

Profile – Websites

Profile – Public Profile URL

Profile – Edit Profile

Profile - Summary Types of job experience Highlight accomplishments Excerpt from a letter of

recommendation Some hobbies or interests Steps to get further information on

projects, etc. Why you think your experiences make

you qualified Description of any business

relationship that have brought superior results

New markets you are considering going into and how viewers might fit into your plan

Include misspelled words

Profile –

To Do:Create list of all education and certifications and workshops you have attendedWhat keywords best describe your websites/business?See if your name or business name is available as a LinkedIn URL

Profile –

To Do:Create an outline for your Summary and SpecialtiesWrite summary as if you are requesting someone to talk to youList all brands your represent

Any Questions?

Let’s Take 5

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Apps and Tools

Box.net Google Presentations or Slideshare Reading List by Amazon Events

Apps and Tools

To Do:Review the Apps to see what would work for your industryWhat presentations do you have that can position you as the expert?Post industry related book in your Amazon App. Post any events you have coming in the Events appSearch for upcoming events

Any Questions?

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Apps and Tools - Answers

Apps and Tools - Answers

Apps and Tools

To Do:Ask a questionAnswer a question

Any Questions?

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Searching – Who to find Prospective customers and clients New strategic vendor and suppliers People you want to join you in a project or endeavor New employees An expert in a specific industry Someone you want to engage in social/business event People you want to meet while you are out of town for

an event Speaker for upcoming event you are hosting People who are responsible for organizing events at

which you may be qualified to speak or participate

Searching – Advanced Search

• Use Boolean terms• Refine by zip code or

mile radius• Titles• Companies• Industries• Groups

Need over 50 connections to make this effective

Results are from your list.

Search - Network

Any Questions?

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Add Connections

Any Questions?

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Groups

Any Questions?

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Setting Preferences

Learning Center

Any Questions?