A Total EnterpriseSimulation

The most comprehensive Enterprise Simulation on the market.

Integrative Case

MarketingHumanResource Operations Finance

Enterprise

Introductory Introductory

Analytical

Comprehensive

I

II

III

Outdoor Limited, Inc. Small Manufacturing Facility Functional Divisions

ProductionMarketingFinance Human Resources

O U T D O O R L I M I T E D I N C .

H RS p e c i a l i s t

A d m i n i s t r a t i v eA s s i s t a n t

S a l e s R e p s

S a l e sM a n a g e r

A d v e r t i s i n gS p e c i a l i s t

V PM a r k e t i n g

F a b r i c a t o r sM a i n t e n a n c eM a t H a n d l e r s

F a b / M H / M a i n tS u p e r v i s o r

A s s e m b l e r s

A s s e m b l yS u p e r v i s o r

P r o d u c t i o nM a n a g e r

V PO p e r a t i o n s

B o o k k e e p e r

A c c o u n t i n gS p e c i a l i s t

I n f o S y s t e m sS p e c i a l i s t

V PF i n a n c e

P r e s i d e n tH R M a n a g e r

Example Sales Data

0

5,000

10,000

15,000

20,000

25,000

30,000 OutdoorPak SchoolPak SportPak

Objectives

Stock PriceMorale Market Share Operations Efficiency Financial Return

Performance Rating

Performance RatingPerform ance

Rating

O perationsE ffec tiveness

S tockP rice

Financ ia lReturn

M arketS hare

M ora le

S choolP ak

S portP ak

RO A

RO E

O utdoorP akE PS

DPS

S hopUti liza tion

S hopE ffec tiveness

E m ployees P er fManager P erf

E m ployeeM ora le

P ay

B onus

Tra in ing

Safety

.60

.25

.15

RO I

Cost Data

Direct Labor Material Manu OH

• IndirectIndirect– DiscretionaryDiscretionary– Marketing/SalesMarketing/Sales– FinancialFinancial– Human ResourceHuman Resource– G & AG & A

Resource Tracking Employees

Workers and Managers/Professionals Workers Scheduled Attributes (Comp, Skill, Moral, etc.)

Equipment Scheduled, Purchase, Retirement Attributes (PR, Age, Book value)

Financial Instruments Loans, Stocks, Bonds, Investments

Student Edition

Students can Make Decisions, Review Decisions and Display Results using the Student Edition.

■ Enterprise Decisions should be made by whole team

■ Division Decisions may be made by functional managers

Example Enterprise Decision(Selecting Managers)

Select a new manager and make a salary offer

Example Enterprise Decision(Selecting Equipment)

Select a new piece of equipment Equipment subject to available space

Example Division Decision(Human Resources)

Select New Worker from Pool

Display Results

■ Several Reports are available after simulation

■ Reports include:

■ Team Performance

■ Functional Summaries

■ Resource Summaries

■ Annual Budget and Strategic Evaluations

Typical Annual Requirements

Business Planning Annual Plan

Sales Forecast Material Requirements Human Resource Requirements

Expense Budget Ratio Analysis Cash Budget

Annual Planning Worksheet SALES FORECAST

Current Q1 Q2 Q3 Q4 Total

OutdoorPak 171,000 0SchoolPak 69,000 0SportPak 37,000 0

Total 277,000 0 0 0 0 0

MATERIAL REQUIREMENTS

Current Q1 Q2 Q3 Q4 TotalRaw Material Fabric 1,300 0 Tubes 160,000 0 Hardware 300,000 0Fabricated Parts Cut Pieces 0 Frames 0 Straps 0

HR REQUIREMENTS

Current Q1 Q2 Q3 Q4Executive 4Professional 9Fabrication 9Assembly 32Maintenance 2Material Handling 2Janitorial 2Clerical 6

Total Employees 66 0 0 0 0

Sample Budget Worksheet

BUDGET WORKSHEETOutdoorPak SchoolPak SportPak Channel %

Wholesale Price $30.00 $25.00 $23.00 0%Retail Price $35.00 $30.00 $28.00 0%Direct Price $3.00 $30.00 $28.00 0%Commission 0% 0% 0%Std Labor $4.00 $3.00 $3.50Std Material $10.00 $6.00 $7.00Std OH $4.00 $4.00 $4.00Forecast 0 0 0Reps 0Salary $0Retail(Cost/unit) $3.00Direct(Cost/unit) $2.00

OutdoorPak SchoolPak SportPak Channel SalesWholesale Sales 0 0 0 0Retail Sales 0 0 0 0Direct Sales 0 0 0 0 Revenue $0 $0 $0 $0

Inventory 0 0 0 TotalProduction 0 0 0 0Direct Labor $0 $0 $0 $0Direct Materials $0 $0 $0 $0MOH $0 $0 $0 $0 Total Direct $0

Quality Control $0Maintenance $0Spare Parts $0 Total Operations $0

Rep Salaries $0Commissions $0 $0 $0 $0Retail $0 $0 $0 $0Direct $0 $0 $0 $0Market Research $0Advertising $0Promotion $0Distribution $0 Total Marketing $0

Interest $0Depreciation $0Supplies $0Equipment Repair $0 Total Finance $0

Training & Dev $0Health & Safety $0Indirect Payroll $0Benefits $0Incentives $0 Total HR $0

Quality $0R & D $0Technology $0General & Admin $0Total Indirect $0Total Expenses $0

Expected Profit $0

Teams use this worksheet to plan their quarterly expenditures for a desired level of profit.

Make a Decision

Download the Student Edition for furtherevaluation.