Business Architects Inc. Corporate Profile and Capabilities

Business Architects Inc.

Corporate Profile and Capabilities


Copyright © 2010 Business Architects. All Contents Confidential. 2 of 11

Company Profile

Address

Kaigan 1-11-1 Minato-ku

New Pier Takeshiba

North Tower 20F

Established

Jan 27, 1999

Management

CEO Toru Hayashi

History

1999/1 　 Established as r-flex Inc.

2000/5 　 Opened Tokyo Office

2000/6 　 Changed company name to Business Architects

2001/1 　 Expanded Tokyo Office to new location

2006/2 　 Expanded Tokyo Office to current location

2006/5 　 Moved Corporate Headquarters to current location 　　

Number of Employees

70

Clients

Please see “major clients” page

Tokyo



The Business Architects Advantage

The Business Architects Advantage: World-class expertise in visual branding and

information design Advanced technology skills to produce the highest

quality deliverables The ability to turn strategy into real design

solutions A passion for exploring new frontiers and learning

innovative methods Each staff member strives to solve issues within

the highest standard of ethical business conduct

The best of the best joined to form Business Architects.

Our staff members are diverse in age and background, but all are specialists in their own field, covering a wide range of skills in strategy, creative, technology, and project management. Based on project requirements we combine the most appropriate expertise to create the ideal team for the project. This is a key differentiating factor that has given Business Architects our outstanding reputation.

A great strategy is worthless if you can’t execute it.

Business Architects turns great ideas into reality. We analyze the situation, clearly define the goal, and choose the most effective technology to create the optimal solution. From analysis to implementation, we give great attention to detail to create design solutions that are not only visually successful but fulfill business requirements and user needs.

Building a continuum of business knowledge.

In an age where society changes by the day, delivering a level of quality that exceed expectations, on time and within budget, is a constant challenge. However, by consistently delivering exceptional results from day one, Business Architects has built long-term relationships with clients from a wide range of industries. These relationships create highly productive loops where we can leverage the knowledge we gain to propose new ideas to our clients.

Business Architects is a leader in interactive communications.



Services

Capability Client Delivery

1. Strategy Consulting Matsushita Electric Industrial Co. (Panasonic), Fujifilm Corporation, Softbank Corp., Japan Airlines Corporation, Nomura Research Institute, Konica Minolta Holdings, Nikon Corporation, Asahi Breweries

2. Brand Communication Design and Implementation

Yamaha Corporation, Fujifilm Corporation, Toraya Confectionary, K. Mikimoto & Co., Sony Corporation

3. Web Standardization Konica Minolta Holdings, Japan Airlines Corporation, Asahi Breweries, major internet portal in Japan

4. Usability and Accessibility Design and Implementation

Japan Airlines Corporation, Fujifilm Corporation, Asahi Breweries, Mizuho Securities, Expo 2005 Aichi Japan

5. Guideline Development Most of our projects include design guidelines for site development. We have also created and implemented guidelines for accessibility, usability and operations.

6. Web Governance Development and Implementation

Matsushita Electric Industrial Co. (Panasonic), Fujifilm Corporation, Nikon Corporation

7. Information Architecture (Functionality Implementation)

JTB Corp., Sompo Japan Life Insurance Co. (DIY Seimei), Japan Airlines Corporation, mobile product user interface, Matsushita Electric Industrial Co. (T-Navi)

8. Information Architecture (Content Structure)

Matsushita Electric Industrial Co. (Panasonic), NTT Data Corporation, Fujifilm Corporation, Japan Airlines Corporation

9. Technology Implementation Ryohin Keikaku Co. (Muji), Dentsu TEC Inc., Fujifilm Corporation, Nikon Corporation

Our core capabilities listed along with completed projects.



Reference Cases

The Challenge:

Develop and execute web strategy Planned web strategies for mid to long term goals

Strengthen corporate governance Developed and established regulations for stronger

governance of group companies, and coordinated worldwide implementation

Corporate brand management Established and maintained guidelines to assure

consistent corporate brandingDevelop corporate branding contents

Planned and delivered various content in accordance with the brand strategy

Support services for daily maintenance and internal communication needs

Provided maintenance services to lower the workload on the client side

Created a better environment for future development

Project started: March 2001Project duration: In progress

bA provided a comprehensive range of services for Panasonic’s corporate communication needs:Communication strategy consulting, design, development, and maintenance

http://panasonic.co.jp/

eco ideahttp://panasonic.co.jp/eco/ecoideas/

Panasonic DESIGNhttp://panasonic.co.jp/design/



Reference Cases

The Challenge:

Establish a common brand worldwide Formulated a global web strategyDeveloped and implemented a global style guide

and a global siteCreated a global web governance committee

Improve content and usability for diverse set of stakeholders

Unified multiple domestic sites with user-focused information architecture

Introduced a Content Management System to reduce workload

Ensure ongoing quality of content and efficient site operation

Implemented an effective governance structure for ongoing management coordination

Clear and consistent brand communication on a global scale

Established a global brand strategy. Facilitated creation of a global committee for brand unification strategy and governance, coordinating all regions and business units



Showcase 1

Yamaha Design Laboratory | Yamaha Corporationhttp://www.yamaha.co.jp/design/

Viera: Experience Color | Panasonic Globalhttp://panasonic.net/experience-color/



Showcase 2

Forests Forever | Fujifilm Corporationhttp://www.forests-forever.com/

I Feel Legacy | Fuji Heavy Industrieshttp://www.subaru.co.jp/legacy/300sp/



Showcase 3

Toraya Confectionary Co.http://www.toraya-group.co.jp/

K. Mikimoto & Co.http://www.mikimoto.com/



Showcase 4

Georgia City | Coca-Cola (Japan) Company http://www.georgia.jp/

Universcale | Nikon Corporation http://www.nikon.co.jp/main/jpn/feelnikon/discovery/universcale/



Major Clients