SUDHA PANDEY (GDRCST)

Business communication

05/01/2023Sudha Pandey (Asst.Prof.)

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Importance of communication

• Smooth and unrestricated running of the enterprise.• Quick decision and implementation• Proper planning and co-ordination• Basis of control• Morale building• Helps in selection of best employee• Helps in providing job satisfaction• Helps in motivation and leadership

05/01/2023Sudha Pandey (Asst.Prof.)

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Qualities of good communication system

SpeedAccuracySecrecyRecordCostConvenience

05/01/2023Sudha Pandey (Asst.Prof.)

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Meaning of communication

The word communication has been derived from a latin word “communis” which mean commoness or to share or to participate. Communication in its simplest form is conveying of informartion from one person to another.

Definition:The act of making one’s ideas known to others “ “Communication is an exchange of fact,idea,opinions,or

emotions by two or more person”: - (Newman & Summer)

05/01/2023Sudha Pandey (Asst.Prof.)

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Features of communication

Communication involves two parties.Existence of messageContinous processWritten or oralFormal or informalUniversal processSocial processCommunication is unavoidable

05/01/2023Sudha Pandey (Asst.Prof.)

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Principles of Effective Communication

Principle of clarity Principle of completeness Principle of concise Principle of consistency Principle of continuity Principle of participation Principle of objective Principle of feedback Principle of trust and cooperation Courtesy Selecting the proper media