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Learn the basics of Mobile Apps Business. This presentation was from GBG Mumbai's event on Feb 22nd around the same topic. Presentation by @sree_raman
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The Business of Mobile Apps
Feb 22nd 2014
@sree_raman | @shauryaBT #GBGmumbai | @GBGmumbai
The scope
Apps as a Business• Ideate, Build, Promote,
Generate Revenue
Apps for Business• Build and Bill
Apps for Business
Apps for Business - The ‘Build & Bill’ Model
• Reach your existing clients
• Leverage your exiting design & programming team
• Scale up from building simple apps to dynamic apps
• Add further skills to deliver apps for all OS/Devices
• Ancillary revenue through updating the apps as technology
progress
Press the right button!Apps for business are to be seen as a marketing expense, and not as a revenue generator.
Apps for Business – Mantra 1
1. Make customer’s life easy2. Put a modern face to your business
Apps for Business – Mantra 2
1. Increase brand loyalty2. Increase customer retention
Apps for Business – Mantra 3
1. Make employees life easy2. Promote collaborated work possible 3. Leverage BYOD to your advantage
Apps for Business – Mantra 4
1. Fancy & Novelty apps – A virtual catalogue 2. Utility & Service
Apps as a Business
Apps
The basics of
BusinessThere’s an app for that!
The fundamental
Be it your time, money or resources
The need
“Everything that can be invented has been invented”Charles H. Duell Commissioner, U.S. patent office, 1899
The need
“If I had asked people what they wanted, they would have said faster horses.”- Henry Ford
Don’t ask. Observe.
The need
Make it bulls#!t proof
PC Reboot Handle Poop Log Baby cry decipher
The problem
What’s the problem here?
Can I make the cars faster?
Can I make the cars faster?
Can I ship stuff
overnight?
Can I ship stuff
overnight?
How to organize the
world’s information?
How to organize the
world’s information?
Can we go beyond SMS?
Can we go beyond SMS?
Enzo Ferrari Brian Acton &
Jan KoumLarry Page & Sergey Brin
Frederick W. Smith
The solution
Solve one problem at a time, differently
The build
3 immutable laws
• Is the problem completely solvable?
• Is it practical?
• Does the cost benefit make sense for the customer?
The build
Get moving, that’s equally important
The marketing mantras
• Getting listed in the app store is not a marketing strategy!
• Social media, SEO & ASO are mere hygiene factors
• Don’t wake up to marketing someday, practice it everyday.
• Follow the 1-1-1 rule (Message, TG, CTA)
• Tell a great story
• Target influencers & get WOM
• Think globally
The purpose
Are your customers happy?
The monies
• Who’s paying your bills? – Users or Advertisers
• Challenge the existing systems
• Look for ancillary revenues
Summary
• Identify a need & provide a realistic solution
• Match benefits to costs
• Fail fast, get started and keep moving
• Marketing is a commitment, not just a campaign
• Have a purpose & think global
• Money matter, think who’s paying your bills
Q&A
Thank You!
Sreeraman Thiagarajan
@sree_raman
