IMPLEMENT FASHION SPORTS

JEREMY SCOTT, A FASHION

DESIGNER WHICH COLLABORATE

WITH ADIDAS.

Extra Services:

o Jersey Customization

You provide

the design

Consult us for

fashion advice

Detail on customization

Alternation by professionals

Sports never gets bored.

LOCATION OF OUR SHOP

SUNWAY PYRAMID

LOT 10, KL

Reasons

Market Analysis

Global Sports Industry

Malaysian Sports Industry

10 years

Meet Our Customer

Young Old

Potential competitors

o Malaysia’s biggest sporting

goods retailer

o 120 outlets over the peninsula

o Over 9 million people visited

their store annually

o Family-owned global footwear

and fashion accessories

manufacturer and retailer

o Retail presence over 70

countries

o Recognisable presence in local

Potential competitors

Marketing Strategies

Open a shop that has its very own

unique sports environment

Create our own website

Selling our products through online

Free Postage & Delivery

Customer Is Our Priority

For any defective items

Celebrity Endorsement???

Friends’ Spokesmen

Advertising Organise events like:

1. Marathon

2. Tournament

3. Sports charity

PricingModerate A bit pricey

Pros & Cons: Cheap – People see it as a bad item and lose

confidence in it

Promotional activities: Y.E.S, CNY sale, Aidilfitri sale, etc

Special booth setups

Management Strategies

LLC (Limited Liability Company)

Flexible form of enterprise that blends elements of partnership and corporate

structures.

Profits and losses can be passed down to owners without taxation of the

business

Owners are shielded from personal liability

CEO

Sales department

Manager

Sales team

Marketing department

Manager

Marketing team

Human resources

department

Manager

Human resource team

Finance department

Manager

Financial Analyst

Operations department

Manager

Operations team

Exec. Secretary

General Manager

CEO CEOCEO

FINANCIAL PLANOWNERS CAPITAL

JACK

JASON

SIMPSON

BANK RAKYAT

MYR 50,000

MYR 50,000

MYR 50,000

MYR 50,000

MYR 200,000TOTAL OWNERS CAPITAL

Bank Loan

NIK

MYR 300,000

MYR 500,000TOTAL CAPITAL

FINANCIAL PLANSTART-UP EXPENSES

RENT

GRAND OPENING EVENT

TELEPHONE AND UTILITIES

BUSINESS INSURANCE

ADVERTISING AND PROMOTION

RENOVATION

COMPUTER (CASHIER)

SIGNAGE

BUSINESS/OFFICE SUPPLIES

OTHER

MYR 7,000

MYR 10,000

MYR 1,200MYR 3,000

MYR 7,000

MYR 200,000

MYR 7,000

MYR 3,000

MYR 1,000

MYR 2,000

START-UP EXPENSES MYR 241,200

START-UP INVENTORY MYR 10,000

START-UP CASH MYR 2,000

TOTAL START-UP EXPENSES MYR 253,200

FINANCIAL PLANSALES FORECAST

YEAR 1 YEAR 2 YEAR 3

UNIT SALES

SHOES 2345 2900 3205

FASHIONS (CLOTHES) 1600 2100 2400

ACCESSORIES 890 905 1200

TOTAL UNIT SALES 4835 5905 6805

UNIT PRICE

SHOES MYR 150 MYR 150 MYR 150

FASHIONS (CLOTHES) MYR 100 MYR 100 MYR 100

ACCESSORIES MYR 80 MYR 80 MYR 80

FINANCIAL PLAN

YEAR 1 YEAR 2 YEAR 3

SALES

SHOES MYR 351,750 MYR435,000 MYR480,750

FASHIONS (CLOTHES) MYR 160,000 MYR210,000 MYR240,000

ACCESSORIES MYR 71,200 MYR 72,400 MYR 96,000

TOTAL SALES MYR582,950 MYR717,400 MYR816,750

DIRECT UNIT COST

SHOES MYR 50 MYR 50 MYR 50

FASHIONS (CLOTHES) MYR 30 MYR 30 MYR 30

ACCESSORIES MYR 20 MYR 20 MYR 20

YEAR 1 YEAR 2 YEAR 3

DIRECT COST OF SALES

SHOES MYR 117,250 MYR145,000 MYR160,250

FASHIONS (CLOTHES) MYR 48,000 MYR63,000 MYR72,000

ACCESSORIES MYR 17,800 MYR 18,100 MYR 24,000

TOTAL DIRECT COST OF SALES MYR183,050 MYR226,100 MYR256,250

FINANCIAL PLAN

YEAR 1 YEAR 2 YEAR 3

PROFIT AND LOSS

SALES MYR582,950 MYR717,400 MYR816,750

DIRECT COST OF SALES MYR183,050 MYR226,100 MYR256,250

TOTAL COST OF SALES MYR 399,900 MYR 491,300 MYR 560,500

GROSS MARGIN MYR 399,900 MYR 491,300 MYR 560,500

EXPENSES

PAYROLL MYR 46,000 MYR 46,000 MYR 46,000

SALES AND MARKETING AND OTHER

EXPENSES

MYR 20,000 MYR 21,000 MYR 22,000

TELEPHONE/PAGERS/CELL MYR 1,800 MYR 1,800 MYR 1,832

UTILITIES MYR 3,000 MYR 3,800 MYR 3,900

FINANCIAL PLAN

YEAR 1 YEAR 2 YEAR 3

PAYROLL TAXES MYR 3,000 MYR 4,000 MYR 4,500

TOTAL OPERATING EXPENSES MYR 73,800 MYR 76,600 MYR 78,232

PROFIT BEFORE INTEREST AND TAXES MYR 326,100 MYR 414,700 MYR 482,268

EBITDA MYR 326,100 MYR 414,700 MYR 482,268

INTEREST EXPENSES MYR 25,000 MYR 25,000 MYR 26,000

TAXES INCURRED MYR 30,000 MYR 31,289 MYR 32,499

NET PROFIT MYR 271,100 MYR 358,411 MYR 423,769

FINANCIAL PLAN

FINANCIAL PLAN

PROFIT WE EARNED (100%)

= OTHER EXPENSES(60%)

+ OWNERS(40%)

/ 4 OWNERS(10% each)

FINANCIAL PLAN

FOR THE FUTURE:

THE PROFIT OF THE COMPANY WILL

KEEP ON INCREASING.

ALL OUR DEBTS WILL BE CLEARED

OUT IN FIRST TWO YEARS.

THE COMPANY WILL KEEP ON

GROWING AND EXPAND.

Reference

Dr. Aminuddin Yusof(November 2008). Globalization and The Malaysian Sports

Industry. Retrieved from

http://www.academia.edu/3358510/Globalization_and_the_Malaysian_Sports

_Industry

Statista(2014).Global sports market revenue by component from 2009 to

2011. Retrieved from http://www.statista.com/statistics/269782/sector-

share-of-total-global-sports-revenues/

Kerin, R., & Hartley, S. (2007). Marketing: The core (2nd ed., pp. 186-189).

Boston, Mass.: McGraw-Hill/Irwin

McDonald, M. & Keegan, W. J. (1997). Marketing plans that work. Boston:

Butterworth-Heinemann.

Barrow, C. (2007). Starting a business for dummies (2nd ed., p. 99). Hoboken,

N.J. :Wiley.