Product DescriptionProduct Description

Projected Market and DemographicsProjected Market and Demographics

Projected Profitability and CostsProjected Profitability and Costs

Projected ProductionProjected Production

Market ResearchMarket Research

ConclusionConclusion

IntroductionIntroduction

Our company makes and designs Our company makes and designs birdhousesbirdhouses

• started with partnership agreementstarted with partnership agreement

• finished basic company needsfinished basic company needs

• next step in venture creation model: next step in venture creation model: create business plancreate business plan

Our birdhouses…Our birdhouses…

• are unique because of their designsare unique because of their designs

• come in many different varietiescome in many different varieties

• are glazed for that finishing touchare glazed for that finishing touch

• are offered in custom coloursare offered in custom colours

Functional Purposes:Functional Purposes:• attracts/feeds birds and attracts/feeds birds and adds a nice touch to your treeadds a nice touch to your tree

Decorative Purposes:Decorative Purposes:• makes parts of your house makes parts of your house look completelook complete• adds a unique design to adds a unique design to your ordinary roomsyour ordinary rooms

• gives residence added gives residence added sense of naturesense of nature

Target Market:Target Market:

Age Range:Age Range:

• Male (Mostly outdoor birdhouses)Male (Mostly outdoor birdhouses)• Female (Mostly decorative birdhouses)Female (Mostly decorative birdhouses)

• Annual I.B.T. Trade ShowAnnual I.B.T. Trade Show• Allan A. Martin S.P.S. @ 6:00 p.m. May 5Allan A. Martin S.P.S. @ 6:00 p.m. May 5thth 2005 2005• 1390 Ogden Avenue Mississauga, Ontario L5E 2H81390 Ogden Avenue Mississauga, Ontario L5E 2H8

Gender:Gender:

Location:Location:

• 35 to 55 (middle-aged parents)35 to 55 (middle-aged parents)• 11-16 (students)11-16 (students)

Demographics:Demographics:

ExpensesExpenses::Start-up Capital:Start-up Capital:

• $89.52 (includes 6 birdhouse kits, 3 cans of acrylic $89.52 (includes 6 birdhouse kits, 3 cans of acrylic gloss, 4 cans of acrylic paint, 1 pack of glitter pens, 1 gloss, 4 cans of acrylic paint, 1 pack of glitter pens, 1 foam board, 1 can of spray paint glaze, 8 paintbrushes)foam board, 1 can of spray paint glaze, 8 paintbrushes)

• Total Expenses: $480.41 (includes $1 for space at Total Expenses: $480.41 (includes $1 for space at Trade Show, estimated $30 for storefront, $319.89 for Trade Show, estimated $30 for storefront, $319.89 for remaining 34 birdhouses, $89.52 for start-up capital, remaining 34 birdhouses, $89.52 for start-up capital, $40 for unexpected problems and printing)$40 for unexpected problems and printing)

Projected Expenses:Projected Expenses:

Pricing:Pricing:• $18 for all 6 different designs$18 for all 6 different designs• $19 for custom colours$19 for custom colours

Profit Margin:Profit Margin:• $7.19 for regular birdhouse$7.19 for regular birdhouse• $8.19 for custom colours$8.19 for custom colours

Regular Birdhouse:Regular Birdhouse:• $18 - $9.19 - $0.56 - $1.06 = $7.19$18 - $9.19 - $0.56 - $1.06 = $7.19

Custom Birdhouse:Custom Birdhouse:• $19 - $9.19 - $0.56 - $1.06 = $8.19$19 - $9.19 - $0.56 - $1.06 = $8.19

• Bird house kitBird house kit

• Acrylic PaintAcrylic Paint

• Acrylic GlossAcrylic Gloss

• PrimerPrimer

• Wood GlueWood Glue

Materials:Materials:

Equipment and Tools:Equipment and Tools:

• PaintbrushPaintbrush

• 5 hours to produce one birdhouse5 hours to produce one birdhouse• 45 minutes to assemble birdhouse kit45 minutes to assemble birdhouse kit• 45 minutes in total to apply 45 minutes in total to apply primer/paint/gloss to birdhouseprimer/paint/gloss to birdhouse• 3 ½ hours in total for all liquids to dry3 ½ hours in total for all liquids to dry

Projected Number of Units:Projected Number of Units:

Approximate Time to Approximate Time to Produce One Birdhouse:Produce One Birdhouse:

• plan to make 40 birdhouses in totalplan to make 40 birdhouses in total• only have to make 34 more (already made 6)only have to make 34 more (already made 6)• each person spends 3 hours of physical work each person spends 3 hours of physical work each week to make 2 birdhouses each week to make 2 birdhouses • finish in the week of April 24finish in the week of April 24thth to April 31 to April 31stst

Primary Data:Primary Data:•Asked 10 random people (parents and friends) Asked 10 random people (parents and friends) for their opinions about our birdhousesfor their opinions about our birdhouses

Secondary Data:Secondary Data:

• similar indoor birdhouses (more tiny similar indoor birdhouses (more tiny doodads on them), shapes are differentdoodads on them), shapes are different

• more expensive when including more expensive when including shipping/handlingshipping/handling

First source: OneStopConnection.com First source: OneStopConnection.com

Second source: Berkeley Rustic BirdhousesSecond source: Berkeley Rustic Birdhouses• similar outdoor looks, made with expensive similar outdoor looks, made with expensive material/machinery as well as artist(s)material/machinery as well as artist(s)

• very expensive when excluding very expensive when excluding shipping/handling)shipping/handling)

At Peepin’ Paradises we believe in making quality At Peepin’ Paradises we believe in making quality birdhouses of various attractive designs for your birdhouses of various attractive designs for your

enjoyment because there’s no place like home. With enjoyment because there’s no place like home. With the trend towards a more home-focused lifestyle, we the trend towards a more home-focused lifestyle, we

have designed our birdhouses to provide you with more have designed our birdhouses to provide you with more choice than ever to beautify your home, deck, garden, choice than ever to beautify your home, deck, garden, pool and landscape. We guarantee our products will pool and landscape. We guarantee our products will

make a difference to your décor and capture the make a difference to your décor and capture the essence of elegance and charm. essence of elegance and charm.

Mission StatementMission Statement