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Can a Multilingual Website Boost Your Business?
USA | Japan | Brazil | Taiwan
Facts of the World Wide Web
Over 2 billion people use the internet regularly.
English is the most widely spoken language in the world.
However, only around 360 million people use the English language to communicate.
The rest, over 1.5 billion people, prefer to browse the web to avail services in their native language.
USA | Japan | Brazil | Taiwan
Reasons to have a Multilingual Website
Since more than 1.5 billion internet users browse the internet to acquire information and avail services, having a multilingual website is a thorough advantage.
In countries such as Japan, China, Korea, and Taiwan, Google, Yahoo, and MSN do not function as default search engines. Here, native search engines support multilingual websites to serve domestic as well as international consumers.
Research has revealed that a substantial percentage of the global population prefers to browse websites in their native language.
A multilingual website enjoys 45% more web traffic compared to other websites.
USA | Japan | Brazil | Taiwan
A multilingual website offers several benefits.
How Can a Multilingual Website Boost Your Business? (1/4)
Global Visibility
Client Credibility
Enhanced Brand Image
Globally
Language No Bar
Effective SEO Optimization
Increased Target
Audience Base
Increased Sales
Tapping Unchartered
Markets
Innovative Marketing Strategy
USA | Japan | Brazil | Taiwan
Global Visibility: By not limiting yourself linguistically, you can enhance your business further with a help of a multilingual website that caters to a global audience.
Increased Target Audience Base: A multilingual website will enable you to increase your consumer base across continents.
Increased Sales: Better global visibility will certainly boost your sales. When more people can read, know, and learn about your services in the language that they speak, more people will avail your services.
How Can a Multilingual Website Boost Your Business? (2/4)
USA | Japan | Brazil | Taiwan
Client Credibility: By communicating in the client’s language, you can gain credibility for being linguistically sensitive to a global audience by offering services in their native language.
Effective SEO Optimization: Get greater coverage and web traffic on search engines, global and native.
Tapping Unchartered Markets: A multilingual website will provide access to a wider audience by giving them the linguistic capability of communicating with you in their native language. This will help boost your sales better.
How Can a Multilingual Website Boost Your Business? (3/4)
USA | Japan | Brazil | Taiwan
Enhanced Brand Image: A multilingual website can help you create a definite differential by providing you competitive edge over your competitors. If you speak the client’s language, you build a direct relationship with your client. Position yourself such that the client is compelled to choose you over others.
Language No Bar: Often consumers are dissuaded to try out something new because of communication gap. Do not let the language barrier limit your growth.
Innovative Marketing Strategy: Reap the benefits of a multilingual website by using your website as a self-marketing tool. More global presence, more consumers, more profit!
How Can a Multilingual Website Boost Your Business? (4/4)
USA | Japan | Brazil | Taiwan
Creating a multilingual website requires a company that
offers expert, credible, and renowned translation services in
several languages.
Choose a website translation service that boasts a dedicated
team of bilingual experts in a variety of languages.
Invest in trustworthy website translation services to create your
multilingual website. It is ideal to check your preferred
translation company’s portfolio for an in depth analysis of their
work.
Dos While Having a Multilingual Website(1/2)
USA | Japan | Brazil | Taiwan
Choose a website translation service provider that enjoys global
presence; hence, is aware of the know-how of a multilingual
website.
Spend wisely while choosing a company that offers website
translation services. A multilingual website is equivalent to an
effective and widespread marketing strategy.
Dos While Having a Multilingual Website(2/2)
USA | Japan | Brazil | Taiwan
Do not make the mistake of relying only on machine translation. Artificial intelligence is never as good as human intelligence.
Make no assumptions about your consumer’s location. For example, your viewer might be located in India but be a Japanese native. Your webpage should not automatically redirect to a language based on location alone.
Always hire a website translation service provider who takes care of unwarranted and unforeseen glitches.
Don'ts While Having a Multilingual Website
USA | Japan | Brazil | Taiwan
A multilingual website requires an expert website translation service provider to ensure that your multilingual website scores maximum web traffic on a global scale.
Last Word
Channelized effort
Customized communication
Global credibility
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