The Art of Manlinesswww.artofmanliness.com

Brian B. Director of Marketing, ROBYN Promotionswww.robynpromo.com

COMPANY

PARTNER

ROBYN Promotions specializes in making it easy for their clients to get products where they need to be, when they need to be there. Their primary focus is on company stores for businesses with multiple locations, whose order management challenges get in the way of the productivity of the business. Outside of the B2B space though, they work with a handful of unique B2C brands, including The Art of Manliness.

The Art of Manliness (AOM) is a blog dedicated to uncovering the lost art of being a man. The blog contains stories aimed at encouraging men to be better husbands, fathers, brothers and citizens so as to create a new generation of great men. Outside of the blog, they have a B2C storefront that offers products that align with their mission.

The Art of Manliness is one of ROBYN Promotions’ top customers with 8,000 orders placed per year, 88 products for sale, and 30,000 active customers, in addition to many more guest customers. While their blog and storefront continue to grow in popularity and over one third of their site traffic was coming from mobile, AOM saw that their customers were demanding a user-friendly, mobile-responsive solution. They needed one that would allow them to implement custom features and functionalities (including custom solutions like BOGO) that would get them selling more, faster.

ROBYN was interested in investing their resources into the development of Art of Manliness’ new site because they saw an opportunity to push their B2B clients in the direction of a more modern experience that would better suit their customers’ desire to order on their mobile devices.

Business Challenge

ART OF MANLINESS INCREASES REVENUE BY 200% WITH ORDERCLOUD.

With OrderCloud, ROBYN Promotions was able to get a brand new storefront and shopping experience for Art of Manliness up and running less than 3 months so that they could be ready for Cyber Monday. The new shop is user-friendly and mobile-responsive. It contains lots of custom features including spending promotions (like coupon codes and gift certificate redemption capabilities), SEO-friendly product descriptions that allow the store manager the ability to input different forms of content including embedded videos. The site is able to easily integrate with other sites and platforms including Zapier to connect other apps they were already integrated with; Mandrill for automatic, personalized email confirmation sends after purchase; Amazon S3 for quick check-out and Firebase for expanded capability.

With Art of Manliness’ new shop producing great results, ROBYN Promotions is able to use it as a great showcase to the features and functionality that they are able to help customers with through OrderCloud.

Once the site went live, ROBYN and Art of Manliness saw some noticeable increases in both traffic and products sold. Comparing November through December of 2014 to the same period in 2013, here are some highlights:

• 35% increase in conversion rate• 102% increase in transactions• 200% increase in revenue• 47% increase in average order value• 80% increase in quantity sold

Solution

Results

We have found that working with B2C clients pushes us to provide cutting-edge custom solutions, which, in turn, we are able to offer to our B2B clients. These days, a provider cannot overlook the importance of mobile for all types of clients, from B2B to B2C to B2B2C.”

The Art of Manliness project was done in about three months. Four51’s developers were very attentive and provided excellent support. We ended up launching over Thanksgiving to take advantage of Black Friday and our Project Manager at Four51 was a huge help.”

-Brian B, Director of Marketing, ROBYN Promotions

-Brian Blake, Director of Marketing, ROBYN Promotions

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The Art of Manliness is a blog about growing up well, aimed at men and their unique challenges and interests. We explore all things manly — from the serious and philosophical to the practical and fun. We seek to uncover how to live with grandpa’s swagger, virtue, and know-how in the present age by wedding the best of the past to the best of the present. The end goal is to create a synergy of tradition and modernity that offers men a way forward and signposts on how to live an excellent, flourishing life.

Ultimately, the Art of Manliness aims to encourage our readers to be better husbands, fathers, brothers, citizens — a new generation of great men.

About Art of Manliness

Four51 | 400 1st Avenue North, Suite 200 | Minneapolis, MN 55401 | www.four51.com

About Four51 OrderCloud is an enterprise B2B commerce platform giving you the power to manage your B2B commerce, content, and customer experience across every channel and on any device. It’s built with an API-First approach that enables limitless customization and extensibility.