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Jim Bilton's review of hot topics in magazine circulation
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CirculationBriefing
The headlines
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en Media confidence returning Hybrid distribution models Publisher ownership changes Strong financials from WHS & SN MMC hits the rocks WHS leverages its shelfspace Retailer share changes Refocusing on the indie retailer Selling the category to retail Media consumption up, spend down A balanced channel strategy
News & mags retailer shares
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enRetailer News Mags
Tesco 7.6% 14.8%
WHSmith High St 1.5% 7.9%
WHSmith Travel 1.9% 6.6%
Coop 6.6% 7.6%
Sainsburys 3.6% 7.0%
Asda 1.6% 5.5%
Morrisons 2.1% 4.9%
MMRG 4.8% 2.9%
Waitrose 1.3% 1.6%
One Stop 1.2% 0.8%
Other multiples 7.3% 13.6%
Independents 60.5% 26.8%
TOTAL 100% 100%Source: Wessenden analysis of newstrade data
Retailer Market Shares: 2009 RSV
Mags retailer share trends
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enRetailer 2008 2009 Change
Tesco 14.5% 14.8% 0.3%
WHSmith High St 8.0% 7.9% -0.1%
WHSmith Travel 6.4% 6.6% 0.2%
Coop 7.7% 7.6% -0.1%
Sainsburys 6.5% 7.0% 0.5%
Asda 5.4% 5.5% 0.1%
Morrisons 4.6% 4.9% 0.3%
MMRG 3.0% 2.9% -0.1%
Waitrose 1.5% 1.6% 0.1%
One Stop 0.8% 0.8% 0.0%
Other multiples 12.9% 13.6% 0.7%
Independents 28.7% 26.8% -1.9%
TOTAL 100% 100%Source: Seymour Distribution
Retailer Market Share Trends: Magazines
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WESSENDEN MARKETING & BRANDLAB RESEARCH
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CirculationBriefing
