-The beginning- Short facts from the beginning till now- The song- Coke or cocaïne?- Coca-Cola and advertising

1886-First year the Company sold about 9 glasses a day.- The first advertisement appears in the ‘Atlanta Journal’- Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today.

1887- Free drink coupons are distributed to encourage people to try Coca Cola

1891-Coca Cola uses for the first time calendars and outside posters for advertising

1893- The Coca Cola trademark is registered in the U.S patern

office.1894-Coca Cola is first put into bottles in

Vicksburg, Mississippi, by Joseph Biedenharn

1895-Coca Cola is sold and consumed in every state and territory of the

U.S

1896- The Coca Cola Company

distributes branded urns en clocks

1899-Large scale of bottling begins

in Chattanooga, Tennessee

1901-The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time

1904- The first magazine ads for Coca-Cola

appears in national consumer publications

1906- Cuba, Canada and Panama become the first countries outside the U.S to bottle

Coca Cola.

1912-Copycat beverages try

to capitalize on the succes of Coca-Cola

1909- Bottles of Coca-Cola are

delivered by hors-drawn cariages

1911-The annual advertising budget for Coca Cola

reaches the $1 million

1916-The 6,5 ounce refillable glass contour bottle is introduced to

distinguish Coca-Cola from competitors.- Though pattend in 1915, the contour bottle was introduced

to the public in 1916

1923- The Coca-Cola sixpack is

introduced , this system was purchased for encouraging people to bring Coca-Cola

home.

1931- The Coca-Cola Santa

Clause created by Haddon Sundblom, first appears in advertising

1925- The first billboard from Coca-

Cola appeared

1928-The IX Olympic games open in Amsterdam,

and Coca-Cola has it’s first Olympics

1929-The bell-shaped glass is

adopted as the standard glass for serving Coca-Cola at Soda

Fountains.

1935- The first

standaridized coin operated vending-

machines are introduced

1941- The elf-like Sprite is

introduced to promote the word ‘Coke’

1950- Coca-Cola becomes the

first-ever product that appears on TIME Magazine

1947- A new sleek look for the Coca-

Cola fountain dispenser

1958-Coca-Cola is a welcome

accompaniment to 1950s activities such as bowling, picnics etc.

1955-The first King-size and Family-

size bottles are introduced

1960- The 12 ounce can is

introduced

1963- TaB the company’s first Diet soft

drink is introduced

1961-Sprite is introduced

1978- Coca-Cola comes to

China, the first packaged cold drink

allowed in the country

1982- Diet Coke is introduced

1985-Coca-Cola becomes the first drink

appearing in space when an asstronaut tests the ‘Coca-Cola

Space Can’ on board of the ‘Space Shuttle Challenger’

1961-The Coca-Cola foundation, the

company's first philanthropic arm in the U.S is established

1986- Coca-Cola exists 100

years!

1990- Coca-Cola is introduced in

East Germany

1991- Coca-Cola introduces the first

bottles made by partially recycled plastic

1996- Coca Cola sponsors the Summer

Olympic Games in hometown Atlanta.

1993- The Polar Bear makes his first

appearance in an advertisement

1998- Coca-Cola extends its FIFA Partnership with a long term

commitment to the Federation Internationale de Football

association

2002- Coca Cola is one of the main

sponsors of ‘American Idol’

2007- The Company acquires Energy

Drinks inc.- On May 24 A New WORLD of

Coca-Cola opens in Atlanta, Georgia

2005-Coca-Cola introduces the M5S

( The maginificant five bottles )

- Coca-Cola Zero is introduced

2008- Coca-Cola is a main sponsor of

the Presidential campaigns

1886 - Drink Coca-Cola1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes1932 - Ice Cold Sunshine1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think ofRefreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke

1959 - Be Really Refreshed1963 - Things Go Better with Coke1969 - It's the Real Thing1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America1976 - Coke Adds Life1979 - Have a Coke and a Smile1982 - Coke Is It!1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic)1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life