e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Connectingwith Consumersthrough Search

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

NOT YET.

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Ground rules

Query

Keywords

Analytics

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

What is a query?

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Keywords = opportunity.

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Analytics: key measurements

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Does this look familiar?

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Keyword data

Visitors searching for brand

Visitors searching for service keywords

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Jobs to be done

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Define a persona

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Segment users

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Persona BEFOREkeyword research

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Find the right keywords

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Honest social proof

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

What do you do

with the data?

AIN’T NOBODY GOT TIME

FOR THAT!

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Applying the data

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Applying the data

Meta data

URL structure

On-site errors

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Applying the data

New pages

Weekly posts

Vertical content

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Applying the data

Re-evaluate services

Build a better site

Meet consumer needs

e v o l v e d i g i t a l l a b s . c o m @ e v o l v e d i g i t a l l y @ d e r e k m a b i e

Q&A Session(then lunch!)