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Andrew Schorr of Patient Power presents "Connecting with Consumers" at the 2009 event "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing. His presentation revolves around the value of the patient and their perspective.
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Connecting with Consumers
Andrew SchorrPatient-Advocate
July 27, 2009
DisclaimerNot about Andrew as “vendor”
Andrew’s “Lazy Days of Summer” SpeechAbout what you can do - must do – yourself
The “freight train is a coming” – Healthcare Reform Lower reimbursements Emphasis on focused, intelligent, cost-effective care
Your Take-AwaysYou already know the answer:
“It’s about the patient stupid”It’s not expensive
ObstaclesYou are not in complete controlIt is not glossyYour agencies/advisors will not make a lot of
moneyYour CEO isn’t here and doesn’t “get it”
Advice from an “Old Timer”
Andrew’s Communications PillarsPut Patients – Not Docs and Not Capital
Equipment– firstRecognize today “New Media” is THE MediaDisplay passionCelebrate life, with credibility and
transparencyTell the whole truthBeing smug, arrogant and trying to retain
total control will get you left in the dustFix the “weak links”
People are Talking
People Are Searching
People are Getting Smart
Smarter Patients
The New Life of e-Patient Dave
People Are Passionate
The Patient is the Only Story
To Do #1: Showcase The Patient in a relationship with Your Doc, Your Team
#2: Support/Facilitate The Chatter
#3: Be Friends with the “e-patient Dave’s”
#4: Non-Stop Innovation
Targeted ROI Will Follow
SummaryBe part of the conversationPut patients first and help them be your
ambassadors onlineDon’t let your traditional advisors, internal
politics, bureaucracy screen out new ideasAgain, today “New Media” IS The Media
