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If it’s time for your company to go beyond design thinking and start design doing, you’ll need to tackle one of your biggest business challenges--culture change. The only truly sustainable competitive advantage in a blazing fast market is your people. How do you mobilize an entire organization to make powerful innovation-inspiring business decisions quarter after quarter? Make it your culture. Culture change isn’t easy, but the good news is the enormous return on this investment is no less than shocking. In this session you’ll learn: - Why culture is the best tool for creating value - The definition of an effective culture - The three things you must have for culture to change - The goals of your culture: create a community that creates value - Why culture change is so damned hard - What makes for great culture: three brief case studies - What to put in your culture change toolkit
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