#Digital Caribbean: Jonathan Carrigan, CBC, Canada

Media Operations & Technology 2013

What’s New Now?

Jonathan CarriganDirector, Product Development

[email protected]

1


Introduction

2


ca.linkedin.com/in/jonathancarrigan

@J_Carrigan

[email protected]


Canada’s National Public Broadcaster

3


20 Years Digital Experience

1995

OfficialWebsite

1996

StreamingRadio

2000

VOD& Radio3

2003

MobileWebsite

2006

Podcast

2008

MobileApp

2010

TabletApp

2012

2nd ScreenApp

2013

GameConsole

1993

Internet Trials

4


CBC Web Traffic Growth

5


Canadian Digital Context

6


82% Broadband Penetration

Internet Connection at Home Canadians 18+

Source: MTM, Media Technology Adoption – Spring 2013 Update Canadian Market7


51% Smartphone Penetration

Smartphone Ownership (Overall) Canadians 18+

iPhone (16%)

Android (13%)

Black Berry (13%)

Other (9%)

31%

25%

25%

18%

Source: MTM, Media Technology Adoption – Spring 2013 Update Canadian Market

8


25% Tablet Penetration

Tablet Ownership (Overall) Canadians 18+

iPad (16%)

Source: MTM, Media Technology Adoption – Spring 2013 Update Canadian Market9


Over-The-Top (OTT) Penetration

• Nearly a fifth of Canadians have connected their TV set to the Internet1

• BUT just 5% are downloading apps.2

• The growth of Netflix is the main reason for the growth of Internet-connected TV.1

1. MTM, Media Technology Adoption – Spring 2012 Update English-language Market2. Strategic & Competitive Analysis (SCA), Distribution & Platform 1 Business Intelligence and Analysis # 1.

June 1, 2012– July 18, 2012

Access Internet on a TV*

Anglophones 18+ %

10


Game Consoles #1 for Connecting TVs to the Net

Devices Used to Access the Internet on TV set (%)

Source: MTM, Game Consoles Are Not Just For Gaming Anymore. September 2012.

11


CBC’s Digital Presence

NEWS SPORTS

RADIODIGITAL

MOBILEWEB

12


CBC’s Digital Footprint

13


125 Digital Products

Desktop Websites

Mobile Websites

Mobile Apps

Other

55

18

33

19

14


Desktop is Losing It’s Dominance

Desktop vs. Mobile Phone & Tablet Visits (CBC overall, Y.o.Y)

15


Challenges

16


Screen Fragmentation

17


Screen Fragmentation

Android Screen Sizes

Source: http://opensignal.com/reports/fragmentation-2013/18

http://opensignal.com/reports/fragmentation-2013/


Platform Fragmentation

WEB MOBILE Over The Top (OTT)

19


OS Fragmentation

Android OS Versions

Source: http://opensignal.com/reports/fragmentation-2013/ 20





Next-Gen Media Service

22


Sequential Screening Most Common

Source: Ipsos, The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012

23


CBC’s Audience Transitions Between Devices

Percent of Daily Desktop, Tablet, & Mobile Phone Visits

Source: CBC Analytics, Summer 2013.24


Consistency Across Platforms

TV Desktop Tablet Smartphone

Web App

25


Netflix & TV Everywhere

26



Demo

http://www.youtube.com/watch?v=07wM1-lIsrM

28




On The Horizon

29


What is Second Screen?

30


Why Are People Excited?

Source: http://www.yadvertisingblog.com/blog/2011/01/19/infographic-mobile-activities-while-watching-tv/

31


Eating, Browsing, Texting Are Most Popular Activities

Source: eMarketer, Time Spent with Media: Consumer Behavior in the Age of Multitasking. March 2012

32


“The phrase couch potato might better be couch octopus.”- eMarketer, March 2012

Source: eMarketer, Time Spent with Media: Consumer Behavior in the Age of Multitasking. March 2012

33


Few Canadians Engage Curated Experiences While Watching TV

Access related content while

watching

<5%

Engage with curated experiences while

watching

18% 46% Access TV

related content online

Source: MTM, Second Screen: The Return of Interactive TV. August 2012

34


82% of radio listeners report listening in a vehicle

35


Three Ways to Connect

Source: GSMA. 2025 Every Car Connected: Forecasting the Growth and Opportunity. February 2012.

Tethered solutions - The driver must use their phone as a modem (via wired, Bluetooth or WiFi) to enable connectivity.

Integrated solutions - Smartphone Apps are integrated into the car to enable the driver to safely access features and services.

Embedded solutions - All of the connectivity and intelligence is built into the car.

36


Source: Frank N. Magid Associates, Inc. CBC Mobile Research Consumer Attitudes + Opinions, December 2012.

37


Self-Driving Cars?!

38



Horseless Carriage 2.0

40


Rethink In-Car Entertainment

41


When?

Self-driving cars will take over by 2040.

Planning production of mass-market partially autonomous cars by 2015.

You'll ride in robot cars within 5 years.

…could launch in 2019, perhaps sooner.

42


What have we learned?

43


Our Notion of the Web Must Change

44Source: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/


How We Design & Build Websites Must Change

45


First Mover Benefits?

46


Be The Informed Skeptic

47“Group Think & The Informed Skeptic” by Dana Ellyn


Focus Turns Less in to More

48


Questions?

49


ca.linkedin.com/in/jonathancarrigan

@J_Carrigan

[email protected]