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3 socialab
1. Who We Are 2. The story ma5ers 3. Startup Marke<ng 4. Digital Media 5. Case Studies with a small budget 6. Favorite Video Case Studies 7. Final Notes
Today’s Agenda
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socialab
• Socialab is a digital marketing agency that opened its doors in 2009. ���Today, it is the 3rd largest digital creative agency in Greece, by number of staff.
• Our mission is to promote brands and organizations across the web by managing their image and communication throughout all digital media.
• As a full-service agency, we offer a wide range of customized services: ���web, social, search, display, email, mobile & affiliate.
• Socialab works both directly with brand owners and with advertising agencies, both white-label and openly.
• Our commitment is providing the results that mean something to the client, and that’s why we advise clients on Strategy and also teach on digital marketing.
• And yes, we’ve been awarded across a large number of categories.
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DIGITAL STRATEGY
SOCIAL MEDIA
APPS & ADS
ONLINE VIDEO
SEM: SEO/PPC
CONTENT MARKETING / DIGITAL PR
EMAIL MARKETING
BRAND MONITORING
WEB DESIGN
MOBILE MARKETING
AFFILIATE MARKETING
BRAND ADVOCATES/ AMBASSADORS
Services
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We are the people behind suit.gr, the 1st and most popular Greek website with digital marketing news & tips. Suit.gr has a growing audience of more than 1,000 daily readers, most of them in marketing and advertising.
http://www.suit.gr/!
Credentials: suit.gr
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Starting in March 2014, Socialab created a strategic partnership with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our course material on an ongoing basis and provide industry guidance on where the technologies are going. The council includes Facebook, Twitter, Google, PayPal & Microsoft.
We will be having a special tonight for those who stay until the end of the presentation! :)
Educational Partners
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As part of our CSR programme, Socialab is continuously committing resources toward helping the community pro-bono. Two of our most supported efforts are:
Orange Grove: Socialab participates at the workspace and support group offered to Greek startups by the Embassy of Netherlands, both as a mentor and as training partner. We have guided 3 startups so far and have had 2 training courses for free.
Hellenic Entrepreneurship Award: Socialab is the newest supporter of the winners of the €1 million HEA, an effort that is spearheaded by the Libra Group.
Corporate Social Responsibility
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CEO at Socialab, head of Strategy
Digital Content Creator since 1994 in the ���first Greek web-zine
Digital Marketer since 1999, in a UK startup ���during the dot-com era
In Web Design, Display & Search Marketing ���since 2002
Blogger since 2004, starting a network for digital PR
Mobile Marketing between 2006 - 2009
Founded Socialab in 2009 an expanded it to a full-service digital agency.
Judge at Ermis Awards – Digital (2013) and Branded Content (2014)
Only DMI certified digital marketing master trainer in Greece
Has worked with 100+ national & global brands since 1999
Founder: George Anagnostopoulos
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My own startups
1. First Greek web-‐zine “Kyvernogragoi” in 1994 2. Web design freelancer in 1999 (UK) 3. A book affiliate program for universi.es in 2000 4. Search marke.ng freelancer in 2002 5. A lot of ideas between which I promoted for a week each in 2002 6. A transla.on agency specializing in 2003 7. Independent affiliate of a mobile marke.ng company in 2005 8. Social Media Marke.ng since 2009, then expanded into full-‐service
digital agency (Socialab)
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���
Which of the examples you described are about marke.ng communica.ons, not the full spectre of
marke.ng?
Your turn...
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DIGITAL STRATEGY
SOCIAL MEDIA
APPS & ADS
ONLINE VIDEO
SEM: SEO/PPC
CONTENT MARKETING / DIGITAL PR
EMAIL MARKETING
BRAND MONITORING
WEB
MOBILE MARKETING
AFFILIATE MARKETING
BRAND ADVOCATES/ AMBASSADORS
Services
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Management of the Scoop Tour that Ben & Jerry’s launched in the summer of 2012 around the country. A branded van visited 150 spots in more than 25 cities and gave out free ice-cream. Our work Included managing consumer queries for more than 18 hours a day, for more than a month.
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Concept and implementation of digital PR for the brand Camel. Included the design and printing of gift boxes that were sent to media and bloggers.
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Results: More than 23 sites & magazines published the activation. Among them, Marketing Week, Imerisia, Zougla, LIFO, vita.gr and many more.
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���Implementation of a promotional campaign for Subaru’s 4-month event, Subarudromio, to meet with bloggers and provide test drives and an off-road experience. Included the design of the online app where photos and videos of visitors were collected through the hashtag #subarudromio. ���
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Interna.onal Case Studies
1. BlendTec:
hWp://www.youtube.com/watch?v=qg1ckCkm8YI
2. Dollar Shave Club #1: hWps://www.youtube.com/watch?v=ZUG9qYTJMsI
3. Dollar Shave Club #2: hWps://www.youtube.com/watch?v=3FOae1V1-‐Xg
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Resources
Need more inspira.on? Feel free to browse the following material: Socialnomics by Eril Qualman – 2014 edi<on: hWps://www.youtube.com/watch?v=zxpa4dNVd3c Digital marke<ng in 2012 – 2015: hWps://www.youtube.com/watch?v=kk-‐2Ag8QV4o
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Starting in March 2014, Socialab created a strategic partnership with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to provide training in digital marketing.
The Syllabus Academic Council actively validates our course material on an ongoing basis and provide industry guidance on where the technologies are going. The council includes Facebook, Twitter, Google, PayPal & Microsoft.
We offer for participants of today’s presentation a 20% off the regular price of €1,200 for the next 40-hour group which starts this Tuesday 5 May.
Please contact Ms Vera Oikonomou at [email protected]
Special offer!
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Feel free to connect with me on LinkedIn, Facebook or Instagram.
You will find this presentation at: www.slideshare.net/Socialab
Since there are no more questions...