DISRUPTIVE TECHNOLOGIES

Disruptive technologies name was given by Harvard professor

clayton christenson .it is form of innovation .

But it is different type of innovation ,it is out of box

innovation which nobody thinks in general. It gives more satisfaction

to customer also it reduces cost also.

Disruption may be in products, process using disruptive technology. for example laser printers, android phone with introduction of these products they completely taken over the competitor and changed the game of market.DVD player have changed whole media and entertainment industry. finite element analysis in structural engineering have completely changed process of structural analysis. you can design any structure within few minutes.

In medicine they have discovered change of genes and DNA for lukemia cancer eventhough it will take large time to reach customers. But that is not end technology will not stop anywhere but problems are there always to solve. it is said in UPNISHAD THAT YOU DRINK FULL GLASS OF WATER YOU WILL REALIZE STILL FULL IS REMAINING so change is life ,without change there is no life

For organisation point of view disruption technology reduces cost and also satisfy customer better way .so it give competative advantage and organisation may utilise it to become leader in market and increase market share and profit also. Disruptive technology may require any expenditure in R and D. it depend on creativity and leadership to see future of market.

In country like india where we see large no problems poverty,education,lack of medical facility for all. so poor country like india can use disruptive technology to solve many problems. through digital revolution, internet penetration to rural areas could solve many problems.

When world economy is shrinking down but indian horse is riding fast.also europe is showing slow down with help there technological advances india could utilise to solve many social and infrastructural problems which could generate large no of emoloyment also. india is facing severe issue of agriculture,irrigation,water shortage and environment and garbage issue also.

India could utilise disruptive technology in every sector and hence could also generate large employment also .India could utilise its problem to grow economy further. so disruptive can change problems into new oppurtunities.

Joseph schumpeterIn capitalism,innovative entry by

enterprenuers was force that sustained longterm economic growth,even as it destroyed value of established companies that

Enjoyed some degree of monolpoy

Successful innovation is normally source a source of temporary market profit and position of old firms, yet ultimately to the pressure of new invention commercialised by competing entrants.

In an “age of discontinuity “ as Drucker called current age, enterprenuer could find significant oppurtunities to create or transform organisation if they were willing to go ahead of societal changes.Drucker said best way to predict future is to invent.Discontinuities provided gap in society that could be filled with creativity. innovator

Should be attuned to unmet that did no show up in market research

Explore the potential for low end disruption

Are there customer at lower end of the market who would be happy to purchase a product with less(with good enough)perfomance if they could get it at a lower price.

Can we create a bussiness model that enables

Us to earn attractive profits at discounted prices required to win the bussiness of these overserved customer at low end

Initially disruptive technology don’t have any customer base because technology is not known ,as slowly customer uses product and realize benefit then slowly market grows and as market grows,profit of firm increases and slowly take over the opponent out of market and enjoy monopoly till the other player develop technology.Till company enjoy huge

Huge profits.it takes lot of time for opponent to realize the new technology and develop market for it.till that market share is captured by innovating company.so that is advatage of disruptive technology.So in today time where competition is intense it is necessary to look into future before others.otherwise it may be too late in ambassoder which enjoyed monoploy for longtime in indian market was beaten out by maruti suzuki

Disruptive technology create new jobs and also make old jobs useless.like olacab have created a lot of jobs for young to join company with car and earn good money if you have small knowledge of android phone and google map but many autorickshaw are facing problems. So now days where you are you should have knowledge of technology and ability to change according to situation.

We are living in age of discontinuity as said by Ducker when and which technology may come you have to change according to that.Now days excutive education has common phenomenon.ability to change according to situation demand and adapt to situation is very important.It is very easy not difficult but you should have right attitude.education should be not just raeding and passing exam is

Is not enough. practical oriented and work as per situation demnad is very important, try to learn new technology and new knowledge. ability to take risk for innovation,these are vey important, so that should be focus of education. now days there are lot of oppurtunities available, you have to convert these oppurtunities to new bussiness models and earn profit.

Lastly we should have belief in ethics,morality,spirituality,cultural values these are very important.when you will loose job or bussiness that is also not certain, because of too much competetion and shorter product and technology life cycle.In bad times ethics,morality,culture value,meditation,yoga will guide your life. also these will lead you healthy life also.joint family we are loosing concept is also very important in your bad times

Agriculture in India is a tradition. In Israel it is science. While we keep repeating what our fore fathers have been doing, they keep inventing newer things and keep it updated along with the development of science & technology.