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http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.
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Driving Positive ROI on TwitterMike Volpe (@mvolpe)VP Inbound Marketing@HubSpot
“Forget the numbers. Just be interesting.”
Source: www.HubSpot.tv interview
‣Time to listen, tweet, respond
‣Time to publish interesting content
The “I” of Twitter ROI
Being Interesting Drives ROI
http://twitter.com/jennalyns/statuses/2042601450
Value Beyond 140 Characters
‣Traffic to your website‣Buzz & spreading your content‣Inbound links (for SEO)‣Increased brand recognition‣Leads and sales
The “R” of Twitter ROI
Website Traffic
Source: HubSpot software running on Blog.HubSpot.com
Buzz & Content Spreading
1,083
540
426
10,839
42
Source: Search.Twitter.com
Inbound Links (SEO)
Links to Blog.HubSpot.com
Source: HubSpot software running on Blog.HubSpot.com
Brand Recognition
Source: www.TweetVolume.com
Twitter Grader – Measures Authority
Leads and Sales
‣Top 10 source of traffic to HubSpot.com
‣>5% conversion rate from visitor to lead
‣“Normal” conversion rate from lead to sale
‣Thousands of dollars / month in lead value
Source: HubSpot software running on HubSpot.com
‣ Mike Volpe (@mvolpe)
‣ VP Inbound Marketing
‣ @HubSpot
‣ These slides – http://tinyurl.com/061509mvolpe
‣ Twitter Grader – http://Twitter.Grader.com
‣ State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
‣ Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
Thank You
Additional Twitter Resources