Empowering Employees through Active Engagement with Corgan

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Empowering Employees through Active Engagement with Corgan

Ann FranksVice President and Marketing Director

Corgan

Hannah WenzelMarketing and PR

CoordinatorCorgan

Nicole AlvinoCo-Founder & Chief

Strategy OfficerSocialChorus

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Today’s Topics• Communication Challenges within Corgan• Looking for a Solution• Implementing Corgan Connect • Content, Best Practices and Setting Goals• Advice for Future Adopters & Looking Ahead

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Corgan Background

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Empowering Employees through Active Engagement

• Founded in Dallas in 1938• Corgan is a global architecture and

interior design firm specializing in aviation, commercial, critical facility, education healthcare and interior design projects

• 10 Offices

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Communication Challenges for Corgan

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Challenges Corgan and Others Face• Employees unsure of what content

they were allowed to share• Hesitant to post because they did not

know what was appropriate or if their post aligned with company messaging

• Establishing company brand identity and empowering employees to be brand advocates

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How Did Corgan Keep Employees Informed?

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• Emails• Monthly Newsletter• “Pop Up” Notices• Social Media channels

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Looking for a Solution

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Choosing a New Communication Method• HR wanted employees to be able to easily share

new jobs to their network • Needed a solution that was easy to use for all

employees across all age and experience levels • Vetted several vendors

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Corgan Connect• SocialChorus was a great program to

start on as Corgan was new to employee advocacy

• SocialChorus is simple, easy method to communicate with all firm employees and reach all age levels

• Content is easy to find and even easier to share – ease of use was very important in deciding on a solution

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Implementing Corgan Connect

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Implementing Corgan Connect• Small group established to test the platform • Did not go as expected – group members were not advocates,

which made rolling out the app more challenging • Training employees was a learning process

• Some employees adopted Corgan Connect quickly and became great ambassadors

• Training and education of Corgan Connect took place in small groups of employees

• Hannah would go into team meetings to remind employees to use the app when not much activity was taking place there

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Content, Best Practices and Setting Goals

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“Corgan Connect is about giving employees the ability to authentically engage with our company’s stories.”

Ann FranksVice President and Marketing Director

Corgan

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Choosing Content

• Combination of Internal and External Content

• Switched focus to internal content in last few months

• Employees are excited to share their projects and work with the team

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Most Popular Content• Culture Photos using #CorganConnect• Internal-Only Content such as educational documents

with links to company intranet • Local media or 3rd party company highlights – people are

more inclined to share content like this • Industry news featuring blogs or articles • Jobs to share to network

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Content Featured on Corgan Connect

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#CorganConnect Channel• Channel inside feed

• Hashtag is very popular and has over 1,000 posts on Instagram

• #CorganConnect channel brings in external use of the hashtag

• Employee featured content • Everything posted in Corgan

Connect is across office

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How has Corgan Connect Impacted the Company?

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Benefits of Corgan Connect

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• Better connected and aligned employees

• Promote a socially savvy, digitally fit culture internally and externally

• Lessens the fears of sharing content – Employees now use #CorganConnect frequently

• Encouraged employees to be more proactive in sharing

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“Since Corgan Connect, we have seen a lot more

employees willing to share.” Hannah Wenzel

Marketing and PR Coordinator

Corgan

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What do you see for the future of Corgan Connect?

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What’s Next for Corgan Connect• More admins and channel

ownership• More widespread use of the

mobile app• Further developing in-house

communication• Post per week goals

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Tips for anyone thinking about getting started with an employee

engagement program?

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Tips for Getting Started

• Be open to trying new things and experimenting with posts and content

• Remember that you know your company• Very important to have internal advocates to

promote the app

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How SocialChorus Helps

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Aggregate and curate info to make employees thrive

CompanyNews & Email

Company Social Feeds

Industry News Feeds

Training Videos

Compliance Info

Corporate News

Surveys

Office Events

HR Announcements

Employee Spotlight

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Give employees a beautiful, consumer-like app

<<Your Brand>>Our CEO is making a big announcement!

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Real-time publisher & robust analytics

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Partner with the industry leader

150+Branded mobile apps deployed to app stores

13Of the Fortune 50

companies are customers

Employees using SocialChorus

2.2M

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Interested in Learning More?

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