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Eurosell2
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LCS marketing and sales forces
EUROSELL
Business development
in Europe
LCS marketing and sales forces
Part 1 : Facts about Europe
Part 2 : EUROSELL Organisation
Part 3 : EUROSELL Services
Part 4 : Key advantages
EUROSELL is a service dedicated to foreign companies.
It is the way for them to make business with the richest part
of the world, at limited cost.
EUROSELL Part 1 of 4 : Facts about Europe
• 500 Millions people
• 55 millions speak
english, others speak
German, French,
Spanish, Italian…
• Average income per
capita is higher than
in any other part of
the world.
EUROSELL Part 1 of 4 : Facts about Europe
European «Big 5»
Gather 60% of the population
Gateways to other countries
UK
61M people
London
Gateway to :
Middle East Germany
82M people
Berlin,
Francfurt
Gateway to :
Eastern Europe
Scandinavia
France
64M people
Paris
Gateway to :
North Africa
Italy
60M people
Milano, Rome
Gateway to :
Former Yougoslavia
Spain
45M people
Madrid, Barcelona
Gateway to :
Portugal
Latin America
EUROSELL Part 1 of 4 : Facts about Europe
• Customs and taxes refrain extra-EC business while encouraging intra-EC exchanges.
• EC consumers never call an extra-EC phone number because of telecom costs, time difference, language difficulties…
• Even if you have an attractive e-commerce site, EC customer will never wire money to a foreign country in advance.
• Each country has its own specificity, making business complex from the outside, and that require extra skills / time / money to deal with that complexity
European purchase habits with regards to foreign companies
EUROSELL part 2 of 4 : Organisation
Operation network
LCS
Propulsion 3000
Spain
Stratégie & action www.startegie-action-international.com
Propulsion 3000
UK
Propulsion 3000 www.propulsion3000.com
Propulsion 3000
Italy
Head office
Paris, France
www.lcservices.fr
Production center
in Cherbourg,
France
London, UK
Sarrebrück,
Frankfurt,
Germany
To be done by June, 2011
Milano, Italy Madrid, Barcelona
and Valencia,
Spain
• LCS : Business development since 2005
• Manager Laurent CLIGNY
• phD in electronics + marketing
• 15 years of sales management in IT business
• 5 years business development for SMB
• COO, Asia/Pacific : Song-Hak Choi
• Former Kotra manager in Paris.
www.lcservices.fr
EUROSELL part 2 of 4 : Organisation
• Nice offices located in major business cities, with customer meeting
room and manager temporary desk with complete IT equipment.
• Incoming calls management during extended business hours.
• E-commerce experts for web site translation, hosting, indexing.
• Marketing senior managers for strategy, market research, advices,
Media management, lobbying, ads, shows...
• Call centers for phoning operations.
• E-mailing ressources, B to B customer databases.
• Senior sales people for major account management.
• Reliable partners for international trade : banks, carriers,…
EUROSELL part 2 of 4 : Organisation
OUR FACILITIES
All those ressources are shared among our users to
minimize costs. They are allocated to your products
and company when and where you need it.
EUROSELL Part 3 of 4 : Services
• We will set your local infrastructure :
• European office address and mailbox.
• Local telephone number with European assistant answering in local language during extended business hours.
• European website, indexed in main search engines.
• Market watch : receive local newsletters, attend local shows, study local competition, review distributors or representatives.
Eurosell service : settle inside the Fortress
All this is made under your name, at a very attractive cost!
Our teams in Paris, London, Francfurt, Barcelona, Milano will handle the business for you.
EUROSELL Part 3 of 4 : Services
Once your basic sales infrastructure is set, we propose a wide range of marketing, sales, and customer service operations :
• Physical : dedicated space for show room, samples, inventory.
• Marketing and sales : customer databases and files, e-mailing, Press & media Relations, Lobbying, Phoning campaign, major account and distribution identification, contact lists, customer visits, follow-up…
• Event (shows, CEO tours …) : organisation and assistance for each of your visits.
• Special tools required by your own way of handling business and serve customer.
Eurosell service : Infrastructure + operations
EUROSELL part 4 of 4 : Key advantages
KEY ADVANTAGES
All those ressources are shared among our partners to minimize
costs. They are allocated to your products and company when
and where you need it.
As we are sales people, we like very much commissions and incentives.
Intermediation in your mother language. Koreans speak to koreans. A
native korean personn answers your calls and mails, and assists you
when you visit.
EUROSELL part 4 of 4 : Key advantages
We organize Delegations (group business tour), either for Koreans to Europe or for
European to Korea.
We establish your network of relations with similar groups throughout Europe.
Offer dedicated to Clusters, provincial or local public
authorities, federations, associations, or any group of interests :
We watch medias, markets, shows and keep your members informed. Members
see that a daily job is done for their specific business interests. They appreciate
the daily marketing support, and the sales assistance when they travel.
Example : Gyeongbuk with Alsace, Gumi and Images & Réseau
Example : Textile business for Illshim, Silitex, Dae Yang, Dong-il, Boosung…
Example : Gyeongsanbuk-Do
We set your european location with office, on-line presence, staff etc...
Example : GITIC in Paris
EUROSELL part 4 of 4 : Key advantages
We bring success to you :
- Independant exhibitors from France, Germany, UK, Spain, Italy.
- Country « pavillions » gathering several exhibitors.
Offer dedicated to Trade show organisation :
We bring in exhibitors that will pay extra money
because they need extra services : Translation
assistance, scheduled business meetings, total
VIP service...
.
Key advantages :
- Having foreign exhibitors in a trade show is a hint that this trade
show is important.
- Having foreign country « pavillion » shows the event is a major one.
- Event can be refered to as an « international event » and reach
bigger audience.
- Visitors will come back the year after, exhibitors will proudly sign for
another year.
EUROSELL part 4 of 4 : Key advantages
This market strongly depends on military expenses. Being local brings many
advantages : diplomatic support, access to government decision makers,...
We may work in the UK, in Italy, in Spain for you.
As an example, for Naval Week in Pusan in 2011:
You have an easy access to major visitors : Korean, Japanese Navy officers,
Managers from Samsung, Hyundaï, etc… Bring them to our booth and we
will pay a large amount of money!
French and german pavillions are almost secured. But we still can help by
gathering more exhibitors from these countries, making the pavillions bigger.
We may sell to each exhibitors extra services : translation assistance, etc.
Apart from show, a visit to one of the worldwide famous
Pusan shipyards may interest your european visitors :
again, extra money for little service!