mobile for events

hi.

@trevorroald

mobro.co/trevorroald

agenda

first. what is mobile for events

next. what in it for you

then. q & a – #ecv11 experience

planners thoughts on mobile

fear...

anxiety...

excitement...

uncertainty…

what is mobile

mobile is a unique channel

… and been around a long time.

Smartphone&

Tablet Apps

Text Messaging

what mobile looks like today

Mobile Web

what makes mobile unique?

it’s about experience… but it’s not what you think...

it’s the internet in your pocket.

it’s about an individual

making meaningful connectionsmaking meaningful connections

with your brand.

what makes mobile unique for events?

87% of attendees have a mobile device

printed guidemobile

app

real-time (dynamic) xsearchable xmultimedia xsocial xmessaging xpolling xsurveys xpersonalized xyear-round x

printed guidemobile

appschedule x xspeakers x xvenue info x xmaps x xads x xabstracts x xattendees x xreal-time (dynamic) xsearchable xmultimedia xsocial xmessaging xpolling xsurveys Xpersonalized xyear-round x

schedule x xspeakers x xvenue info x xmaps x xads x xabstracts x xattendees x x

mobile enhances connection to content

mobile enriches event experience

haiku

audience – engaged experience – elevated

mobile event apps

q&a

how can you leverage mobile?

thank you.