Facebook 101 for Business

Facebook 101Grow Your Business

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http://www.facebook.com/joguerra

http://www.facebook.com/yourmarketinggal

Social media defined

Social media marketing

Your website Inbound vs.

Outbound marketing

Facebook statistics Using Facebook

Facebook home page

The right way Branding Facebook

◦ The wall◦ Your profile

Inviting others Privacy settings

YourMarketingGal.com Copyright 2010 2

Preview

Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

What is Social Media?


http://en.wikipedia.org/wiki/Content_(media_and_publishing)

http://en.wikipedia.org/wiki/User-generated_content

http://en.wikipedia.org/wiki/Consumer_generated_media

Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. *

*Wikipedia.

Social Media Marketing


http://en.wikipedia.org/wiki/Twitter

http://en.wikipedia.org/wiki/LinkedIn

http://en.wikipedia.org/wiki/Facebook

http://en.wikipedia.org/wiki/YouTube

Your Website: The Center

Your website or landing page is the center of everything and all social media efforts should pull people in.


Newspaper circulation 48.4 million daily

285 million people watch television monthly

14.3 billion core searches monthly – both in searching and other media

Why You Should Care


Outbound Vs. Inbound Marketing

Outbound Inbound

Print Ads Television Radio Cold calling Trade shows Email blasts Mail advertisements

Blogs Videos SEO Webinars Feeds, RSS Social networks EBooks Articles online Email marketing


Facebook Statistics


Facebook US users grew from 42 million to 103 million in 2009

That’s 145% growth 35+ - more than

30% 55+ - grew by 923%

Most popular Social networking website*

Second most popular website – behind Google*

250,000,000 estimated unique monthly visitors*

Public relations, customer service

Create fans Interact with people Establish your expertise Network – get to know

people Create brand awareness Build trust Find customers & prospects Build community Find partners

What Can Facebook Do for You?


Facebook Page


notifications

Similar to a cocktail party

If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares?

Nobody cares about you or your product, except you

Give people a reason to connect with/follow/friend you

Social Media & Social Networking: It’s Never about You


Use the same professional picture in all your social media efforts

Post helpful articles and videosShare business and inspirational quotes

Update your status often

Brand Yourself and Your Company


The Wall


Same thing applies to all social media


Your picture Tagline Friends Optional things on

the side you want or can have as “boxes” or tabs on top

Basic Information Personal

Information Contact

Information Education & Work Memorable Web

Address Blogs

Facebook Profile

Personalize your profile by adding

pictures. YourMarketingGal.com Copyright

2010 15

Home page > Friends tab > Find friends Can add email address and password for email services

such as Google Upload your Outlook contact list Find friends by first and last name or email Home page > Invite friends to join Facebook

(on right side of page towards middle) Send a personalized note when inviting or

accepting friend requests Group them into lists to organize your friends

Invite Friends


Your choices on what to share

◦ Changes all the time. Here is the latest info: http://blog.facebook.com/blog.php?post=391922327130

Privacy Settings


Social media defined

Social media marketing

Your website Inbound vs.

Outbound marketing

Facebook statistics Using Facebook

Facebook home page

The right way Branding Facebook

◦ The wall◦ Your profile

Inviting others Privacy settings


Summary

Fear melts when you take action towards a goal you really want. – Robert G Allen

When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer

Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi

Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill

Inspirational


Jo GuerraSpeaker • Trainer • Social Media

Strategist & Consultant

[email protected]

www.YourMarketingGal.com

Please connect with me:Facebook

www.facebook.com/Joguerra Twitter:

http://twitter.com/joguerraFacebook Fan Page

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Thank you!


mailto:[email protected]

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