Facebook and Twitter for Business 101

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Presentation given to the Burnet Association of Merchants members and sponsored by the Burnet Chamber of Commerce on using Facebook and Twitter to market businesses.


  • 1.Photo: Charlottes Photo Gallery on FlickrFacebook and Twitter 101 Using Facebook and Twitter to Promote Your Business Burnet Chamber of Commerce November 18, 2013

2. Get these slides here: : http://sarahtpage.com/BurnetChamber/ 3. Agenda Social media review Facebook 101 Twitter 101 Live Demos & Set Up Q&A 4. Social Media Review 5. Social media is FREE!Photo: erinjpattison 6. Benefits of Social Media Its FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Generates leads and sales Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros 7. Facebook 101 8. What Is Facebook? Social networking service that allows users to connect to friends and businesses Share content, links, photos, and videos Comment on others activity Remember: Personal profiles are for people, not businesses. Develop a fan page instead. 9. Facebook Stats Over 1.1 billion active users Average user is connected to 40 pages Smartphone mobile users check Facebook an average of 13.8 times a day 751 million users access Facebook from a mobile deviceSource: IDC; expandedramblings.com 10. Facebook Stats Average number of connections between local business pages and users is 2 billion Average number of weekly local business page views is 645 million Average number of weekly comments on local business pages is 13 millionSource: IDC; expandedramblings.com 11. Facebook Benefits to Biz Low cost Engage with fans of your business page Fans receive your updates and can upload comments, photos, and video When fans engage you on your page, their activity shows up in the News Feeds of their friends This can prompt others to check out your page and your business! 12. Facebook Benefits to Biz Can incorporate content from other social media platforms Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. Targeted advertising opportunities (cheap too!) 13. Profile Photo Cover Photo Like Button Views and Apps Contact Info / Bio 14. Page FeaturesComposerPinned Post 15. Page FeaturesHighlighted Post 16. Admin Panel InsightsPost Performance Messages 17. Admin Panel Manage Page SettingsGrow Your FanbaseFind Helpful Resources 18. Understanding Insights 19. Understanding Insights 20. Understanding Insights 21. Understanding Insights 22. Understanding Insights 23. Facebook Offers Affordable and great for brand awareness Spent $3.70 and drove over $200 in business 102 offers claimed/5 redeemed Redemption rate on this offer was low Ask your community to share!Source: Does Eat Place 24. Facebook OffersSource: Does Eat Place 25. Facebook Boosted PostsSource: Visit Bloomington 26. Facebook Boosted PostsSource: Visit Bloomington 27. Facebook Advertising 28. Facebook Advertising 29. Facebook Advertising 30. Facebook Advertising 31. Facebook Advertising 32. Facebook Advertising 33. Facebook Advertising 34. Facebook Advertising 35. Facebook Cover Photo as AdvertisingText can be no more than 20%Source: Bass Performance Hall 36. Facebook Cover Photo as AdvertisingSource: Mari Smith 37. Twitter 101 38. What Is Twitter? Free social networking and micro-blogging site that allows users to send and read messages known as tweets Tweets can have no more than 140 characters & are delivered to the authors subscribers, known as followers 39. Twitter Stats 500 million users 60% of active users use their mobile phone to tweet Average number of followers per Twitter user is 208 Twitter engagement rates for brands are 17% higher on Saturdays and SundaysSource: Linchpin SEO; expandedramblings.com 40. Twitter Benefits for Biz Low cost Speed of feedback Potential reach of message Customer engagement/service Track what people are saying about your business Create buzz around upcoming events Promote your business and other content you create 41. Profile Photo or AvatarUser name or handleBio and website URLRecent tweets 42. Anatomy of a Tweet Profile Photo or AvatarUser name or handleMention RetweetShortened URLHashtag 43. Complete Your ProfileSource: http://socialmediaexaminer.com 44. Follow People Your customers Your business partners, suppliers, contractors and vendors Your competitors or peers Source: http://socialmediaexaminer.com Trade or professional organizations for your industry Businesses in your neighborhood Businesses run by people you know (your professional network) 45. Start Talking Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source: http://socialmediaexaminer.com 46. Connect Your Online Presence 47. Connect Your Online PresenceSource: http://socialmediaexaminer.com 48. Share PhotosSource: http://socialmediaexaminer.com 49. Share PhotosSource: http://socialmediaexaminer.com 50. Organize People You Follow Into ListsSource: http://socialmediaexaminer.com 51. Use #Hashtags#Use hashtags in your marketing to help people find your business and the conversations around it.Source: http://socialmediaexaminer.com 52. Find Local Customers http://twitter.com/search-advancedBurnet txSource: http://socialmediaexaminer.com 53. http://business.twitter.com 54. http://ads.twitter.com 55. Promoted Tweets 56. Promoted Accounts 57. Promotion Analytics Promoted Tweets DashboardFollower Growth Chart 58. Facebook Page Setup 59. Facebook Page Setup 1. Permissions a) Default landing tab b) Posting ability2. Basic information a) Editing3. Profile a) Choose photo and edit thumbnail4. Featured a) Likes and page owners 60. Facebook Page Setup 5. Resources a) Ads b) Custom user name c) Link to Twitter6. Admin Roles a) Add or remove7. Mobile a) b) c) d)Update via E-mail Update via mobile web Update via iPhone Update via text 61. Facebook Page Use 62. Facebook Page Use 1. 2. 3. 4. 5. 6.Page layout and elements Write a status update Add photos, links, and videos to status updates Uploading photos and creating albums Create events Create notes 63. Twitter Page Setup 64. Twitter Setup 1. 2. 3. 4. 5.Go to http://twitter.com Enter your name, password, and email address Click on the Sign Up for Twitter button Create a username Click on Create my Account 65. Twitter Setup (contd) 6. Click on the gear icon at the top right and select Settings a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweetsb. Profile Settings: 1) 2) 3) 4) 5) 6)Upload a profile photo Upload a header photo Enter real name/business name Enter actual location (Ex: Lufkin, TX) Enter website URL Enter bio VERY IMPORTANTc. Design Settings 1) Choose a background or upload a new image 66. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the Search bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people 67. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world youre on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like http://bit.ly to save space & for trackingd. Reply to someone e. RT someone elses content 68. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters 69. What Do You Want To Try? 70. Can I Help?Call Me! 71. Follow Me Facebook.com/SarahTPageConsultingLinkedin.com/in/sarahpage@pagetxSarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873Instagram.com/stpconsulting