FEEDBACK COMMUNICATION…!!

Communication..!!

Communication is not merely the

transmission of messages or

message

itself. It is the mutual exchange

of

understanding between speaker

and receiver.

What is feedback…??

Feedback is audience‘s response, which

enables you to evaluate the effectiveness

of your message.

Process of Communication

In the process of communication

The speaker generates an idea to share

Gets an appropriate medium or channel

Pass it on to the receiver

Receiver get the idea(message)

Interpret(decode) the idea

Response to the speaker (FEEDBACK)

Types of feedback…

Non-verbal

Smile

Sighs

Frown

Cry

Oral

Asking Question

Giving Comment

Shouting

Written

Replying to an e-mail

Writing Comment

Effects of feedback

Feedback makes communication

meaningful.

It sustain the communication process.

It tells communication is making sense or

not.

It helps to plan what next to be one or say.

It complete the whole process of

communication.

Feedback is integral part of communication.

Proper feedback helps avoid misunderstanding.

If the audience has interpreted incorrectly there is

chances to correct it.

Communication has produced the desired effect or

not can be determined by analyzing receiver ‘s

feedback.

Giving audience a chance to feedback is crucial for

maintaining an open communication climate.

Importance of feedback in communication

Importance of feedback in business

Effective communication are essential for an

environment. Poor communication and lack of

feedback can lead to frustrated customer,

unmotivated employees and a negative corporate

culture.customer

When a customer has an issue related to services or

products , he should be availed a proper medium to provide

feedback. This is the only a company can know its service or

product is satisfying to customers or not.

Employee

At each level in an organization , employees have the

most effective ideas and solutions. They should be

given opportunity to share their opinion. Their

productivity can be increased by appreciating their

feedback.Corporate culture

With a lack of feedback, a corporate culture can be

unmotivated. Feedback allows both customers and

employees share their opinion , creating a healthy

corporate environment which leads to greater

productivity motivation.

ways to improve feedback communication

Feedback should be job related and specific, not

flattering.

A manager should not criticize one’s opinion.

If there is a negative feedback about a person , the

feedback should be said direct to the recipient .

Feedback should be well timed.

By Deepak Unni Jitendara Mukesh Rajsekhar Sree ram