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File Sharing Simplified

For more information on Brand Alignment and how it benefits ALL of your communications and business efforts, contact Imaginasium at (920) 431-7872 or visit imaginasium.com

Imaginasium is a Full Brand Alignment firm dedicated to guiding leaders through measurable change by aligning their brands through strategic marketing communications.

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YouTubeSo what is YouTube, exactly? It’s a free online

service that allows anyone who can reach

the URL to view online videos, and invites

users to sign up, submit and share videos

they’ve created.

How it works:

• Step-by-step instructions and video

tutorials for visitors and new users, as well

as detailed written articles are available

• Videos should be less than 10 minutes in

length and should be smaller than 2GB

in size. They can be submitted in .AVI,

.MOV, .WMV or .MPG, .MPEG and MP4 file

formats, to name a few

• Users are able to “tag” their videos, much

like the use of keywords for search engine

optimization, which helps make a video

easier to find

• YouTube also engages users with a unique

rating system. The rating system can be

disabled; however, once ratings exist, they

cannot be removed from a video

YouTube’s playback technology is based on

Adobe’s Flash Player, but works with more

traditional video viewing software as well.

YouTube currently offers three main video

formats, which allow users between different

levels of resolution and stereo sound.

YouTube also offers a video option that

optimizes video for viewing on

mobile devices.

SlideShareSlideShare, the popular site that allows

individuals and companies to post, view

and share presentations, is a smart way

to connect with your audience. By utilizing

SlideShare you have the potential to reach

millions of viewers or you can connect on a

smaller scale by sharing privately with your

clients or co-workers. Think of SlideShare

According to Wikipedia, file sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books.

as another touch point with your audience

and another way to meet them “where

they are”.

How it works:

• Create a free account

• Upload a presentation or documents.

SlideShare accepts PowerPoint,

OpenOffice, Keynote, PDF files, Microsoft

Word, Excel and OpenOffice files

• Assign keywords and tags to make the

presentation searchable

• Set privacy settings to match your

desired limitations

• Choose a category that best fits

the presentation

FlickrFlickr, purchased by Yahoo in March of 2005 is an image and video hosting Web site, Web services suite and online community. The Web site has become a popular place for personal and professional photography, blogging and business communications. Many corporations have found FLICKR to be another social media touch point where people may come across their branding efforts and build their brand awareness.

How it works:• With a free account, you can upload 100

megabytes worth of photos (around 30) each month and two videos (not to exceed 150 MB or 90 seconds)

• Add tags, mark photos as favorites, group photo pools, collections and sets to increases search optimization

• Upgrade to Pro levels for $25 annually, and you get unlimited photo and video uploads (videos can still be no longer than 90 seconds, but the resolution is increased to 500 MB and in HD)

• Additionally, Pro members can archive high resolution photos, and retrieve them at a later date

Why Should You Share Files?• Increase your SEO• Many file sharing sites allow you to link

in tandem to LinkedIn, Twitter and other social media sites, making efficiency a priority

• You can embed slideshows, photo galleries and videos into your blog or Web site

• Join groups and stay connect with members, increasing your reach and your potential customer pool

• Generate leads• Eliminate the need to email large files

and presentations

Additional Benefits to File Sharing• Another reputable and convenient touch

point that provides dissemination of your information

• Customers can share your information to others in a convenient and easy way

• Not everyone will find your Web site, Microsite or information in the manner you lay out for them. Having other ways, such as posting on file sharing sites, for viewers to learn more about you, will increase your brand awareness

The more you work in file sharing sites the more you will discover others reasons to use them.

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