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The world has changed, you don't consume information in the same way anymore, you are always connected and there's a digital footprint for everything you now do. Facebook and Twitter aren't changing our world, instant communication with the entire world is. Once you realize the potential of the internet you'll understand why I want you to find your mustache. You know, your super power, your purple cow, your competitive advantage, your 'it' factor. What ever it is start telling your story online in a compelling way. Remember, we only go online for two reasons, to solve a problem or entertain ourselves. Nothing else.
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Finding your !
mustache !by jeph maystruck
let’s start a !business
we don’t need to go to a bank for
financing
we don’t need an expensive credit card terminal
you don’t need to hire
people
you don’t need a building or pay for an entire
office
now lets celebrate!
we don’t need a taxi
we don’t need to
stay at a hotel
we don’t have to go to a
restaurant
our world has
changed
what happened?
we’re getting
smarter
the flynn effect
what happened to the
media?
do you believe !everything see on !
tv?
what is the most !powerful form of!
marketing?
word of mouth is still the most powerful form of marketing. !
it’s just easier now
there are only two types of businesses !
the cost leader or the differentiator
what’s your
mustache?
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million raised
someone very high up in westjet, approved flight attendants telling jokes on flights.
your company can be fun, it’s a choice after all.
one person caring can change an entire company
people only go online for two
reasons, to solve a problem or entertain themselves.
you can’t change your “brand” you can only influence it.
true leadership is the willingness to fail and the courage to admit it
go do something impossible
e-mail: [email protected] !website: www.strategylab.ca !twitter: @jephmaystruck !
