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Build · Compete · Grow1
September 2016
The Future of Research
Peter SnellCEO - Consulting
03 May 2017
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A Definition of Market Research
Market Research is the process of assessing the viability of a new product or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product.Market research may be conducted by the company itself or by a third party company that specializes in the market research field.Test subjects are usually compensated with product samples and/or paid a small fee for their time.
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Digital/terrestrial
TV
Mobilephone
ads
Mobilephone aps
Socialnetworking
profiles
In gameadvertising
PR
Onlinevideo
Homepagetakeovers
Searchads
Directmarketing
Microblogging
SatelliteTV
Onlineradio
Digitalradio
Press
Directmarketing
Emailmarketing
Sponsorship
Analogueradio
Augmentedreality
Viralvideo
Directmail Digital
Billboards
Posters Onlinebanners
Cinema
Directmarketing
Microsites
Now
Directmarketing
TV/Cinema
RadioPress
Posters/Billboards
1980s
It used to be so much simpler!
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The Age of Disruption
In 2005 critical thresholds were simultaneously crossed in various parts of the technology value chain.Digital disruption is starting to redefine the manner in which the global economy operates.2005 marked a turning point for our society and the manner in which we organize the productive elements of our economy due to information and communications technology.
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Why it will continue....
It is instead creating a matching system – not a platform – by coordinating supply and demand of physical assets and human labour by aggregating them together in a digitally enabled platform.In contrast to other solutions, such as car pooling or bicycle hire schemes, which have purchased and distributed physical assets and use digital technologies to enable people to book them, these solutions allow companies to earn profits from end user’s physical assets with no investment in physical infrastructure other than some basic digital assets.Theses asset platforms are able to combine productive elements of the economy together in new ways.
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THE AGE INTERNET RESEARCH
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Are these ___ already the indicators
Mushrooming Research companies with exclusive focus on ‘Online’
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Ipsos Interactive Services
300kMOBILE APP INTERVIEWS
1,400 ONLINE-MOBILE EXPERTS
15+ yearsEXPERIENCE IN ONLINE RESEARCH
36m ONLINE INTERVIEWS
14,000PROJECTS PER YEAR
ACCESS TO
90 COUNTRIES
10 panels (EU)
1st online surveys in IpsosIIS became the Online center of excellence of Ipsos Group
29 panels(EU + NA + Latam + MENA)
Focus on panel extensionCreation of IIS LATAM
IIS Partnership with Ipsos MENA OTX integration
43 panels 4,2 m panelists
(EU + NA + Latam + MENA)
1st mobile surveys in Ipsos IIS Cortex and Ampario,
Real time sampling launchSynovate Integration
50 owned panels: 4,5 m panelists
ACCESS TO 90 COUNTRIES (mobile and online)
(EU + NA + LATAM+ MENA + APAC + AFRICA)
IIS – full Global organizationIpsos mobile integrationGlobal Device agnostic
deploymentOvernight & Fast solutions
Data visualizationIIS APAC & LATAM HUBs
NEXT STEPS:Extension of our capabilities: MENA, APAC, Africa, Ipsos Mobile App, etc.
1995 - 2003
2005-2010
2011-2013
2014-2015
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KEY TECHNOLOGY ENABLERS
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Dataset Management across BUs and Business
Social Media Tracking
Data Analytics Macro Data
Quantitative & Qualitative Research
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Knows to where and what you
EAT
Knows to where and when you
TRAVEL
Knows your LIFESTYLE
Knows where you TRAVELKnows everything about YOU
Passive research understanding natural behavior
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WHAT NEXT?
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AI + Researchers work together
To Know Customer
To offer what customers
Need
To Know the Right
Price
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AI & Machine Learning enabled capability to link and crunch large
datasets
Internet of Things captures & transmits data across platforms.
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WHAT ARE THE FALLOUTS
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Tech Firms, Research and AdvisorsAll competing for the same prize
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Ipsos – The New Way
Social Communities
Web ListeningInsight CloudWorkshopsEthnographyPath to Purchase
Retail & Merchandising AuditsNeuroscienceMedia CellEnterprise Feedback Management
Advisory ServicesBehavioural EconomicsBusiness ConsultingData Analytics and Data Science
Mobile InitiativesRapid Research
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The ‘Era of Wisdom’ to rule the roost
COMMODITIZATON EXPERTISE / Knowledge:• Sector Evolution• Subject Matter
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Is the day coming when
Source: Bloomberg
Will be the largest market research firm?
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September 2016
The Future of ResearchPeter SnellCEO - Consulting03 May 2017
