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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
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RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Publication Date April 2010
Language English
Format PDF & PowerPoint
Number of Pages/Charts 57
Covered Countries Germany
Price €1,450(excl.VAT)
Germany B2C E-Commerce Report 2010 April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Germany B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• ThenumberofInternetusersinGermanyreached44millionsin2009,accountingfor67%ofthetotal population.
• ThenumberofGermanInternetshoppersreached33millionin2009,accountingfor75%oftotalInternet users.
• Morethan63%ofInternetusersinGermanyaccessedtheInternetfor“OnlineShopping”in2009.
• Duringthe12monthspriortoNovember2009,15millionpeoplehadboughtonlinefromthecategory “FashionandShoes”inGermany.
• ThemajorityofonlineshoppersinGermanyreliesonofflinepaymentslikeadvancepayment,invoices, andcashondelivery.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
About yStats.com
• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce,telecommunications,logisticsandenergy.• HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • MajorclientsincludeOttoGroup,Wirecard,CreditSuisse,Deloitte,RedBull,BeiersdorfandDeutschePost.
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Germany B2C E-Commerce Report 2010
Table of Contents (1 of 2)
3. Shares
• B2CE-CommerceShareontotalRetailand DistanceSellinginGermany,in%,2003-2009• ShareofGoodsandServicesonB2CE-Commerce SalesinGermany,in%,2008-2009
4. Products
• ProductCategoryRankingforE-CommercebyOn- line Shoppers in Germany, in millions, April 2009• BreakdownofB2CE-CommerceSalesandSales GrowthinGermany,byNon-FoodSegments, in%,2008-2009• Top5ProductCategoriesorderedOnline,byAge GroupsinGermany,in%,2009• Top10OnlineProductsboughtbyConsumersin Germany,in%,2008• Top10OnlineSalesinGermanybyProduct Category,excl.Services,inEURmillion,2008• TypesofGoodsandServicesboughtOnlinein Germany,comparedtotheEU27Average,in%, Q2 2008
1. Trends
• Germanyvs.EUBroadband&InternetUsage Indicators,2004-2008• ReasonsforInternetAccessinGermany,in%of InternetUsers,2009• GeneralTrendsinB2CE-CommerceinGermany• B2CE-CommerceofClothingandFashionin Germany• GrowthPotentialofthevariousGermanOnline ConsumerTypes,2009• ValueandNumberofOnlinePurchasesand AverageSpendingperOnlinePurchasein Germany, 2007-2008• MobileDeviceTrendsinGermany:TopMobile DeviceFamilies,TopSmartphoneOperating Systems• MobileDeviceTrendsinGermany:MobileContent Usage
2. Sales
• B2CE-Commerce,RetailandDistanceSelling SalesinGermany,inEURbillion,2003-2009• B2CE-CommerceSales(Goodsonly)inGermany, inEURbillion,2001-2009• B2CE-CommerceSalesofNon-FoodProductsin Germany,inEURbillion,2003-2009• B2CE-CommerceandTravelSalesinselected EuropeanCountries,includingGermany,inEUR billion, 2014f• B2CE-CommercebyCountryinEurope,including Germany, in GBP billion, 2009 & 2010f
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Germany B2C E-Commerce Report 2010
Table of Contents (2 of 2)
5. Users / Shoppers
• IndividualsinEuropeusingtheInterneton averagedailyoralmosteveryDay,including Germany,in%,Q12009• DevelopmentofInternetUsers(millions)andits Percentage of Country Population in Germany, 2001-2009• ForecastofInternetUsers(millions)andits Percentage of Country Population in Germany, 2008-2013f• InternetUsagebyCategoryandGenderin Germany,in%,2008• InternetUsagebyCategoryandAgeGroupin Germany,in%,2008• DevelopmentofInternetShoppers(millions)and theirPercentageofInternetUsersinGermany,in %,2001-2009• NumberofOnlineShoppersinselectedEuropean CountriesincludingGermany,inmillions,2014f• InternetShoppersinEuropebyGender,including GermanyrankedbyTotal,in%,Q12009• InternetShoppersinGermanybyAgeGroups, comparedtotheEU27Average,in%,2008• ShareofInternetShoppersinGermany,compared totheEU27Average,in%,2004,2006,2008& 2009• AverageExpenditure(inEUR)andPurchasing FrequencyofB2CE-CommerceConsumersin Germany, 2008-2009• PercentageofHouseholdsintheEUwithInternet Access/BroadbandConnections,in%,Q12007- Q1 2009• TotalBroadbandSubscribersinGermany, comparedtoUSAandtheOECD,2003-June2008• TotalBroadbandSubscribersper100Inhabitants inGermany,comparedtoUSAandtheOECD Average,2003-June2008• BroadbandSubscribersinGermany,byAccess Technology,comparedtotheOECDAverage,in%, June2008• DailyInternetAccessandBroadbandPenetration in EU Comparison, 2008
6. Players
• LeadingB2CE-CommercePlayersinGermany; byOnlineSalesinEURmillion,2008• LeadingB2CE-CommercePlayersinGermany;by UniqueVisitorsandAudienceReach,February 2010• LeadingB2CE-CommercePlayersinGermany;by NumberofOnlineShoppers(million),April2009• LeadingB2CE-CommercePlayersinGermany;by Number of Customers (million), 2008• LeadingShoppingClubsinGermany;bySalesin EURmillion,2009• FactsaboutAmazon.de• FactsaboutOtto.de• FactsaboutNeckermann.de• FactsabouteBay.de
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Germany B2C E-Commerce Report
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
The number of Internet users in Germany reached 44 millions in 2009, accounting for 67% of the total population.
Trends Sales Users / ShoppersProductsShares Players
80 80%
Development of Internet Users (millions) and its Percentage of Country Population in Germany, 2001-2009
67%66%63%
60%58%55%
54%
44%50
60
70
(mil.)
50%
60%
70%
ulat
ion
28
34 3638 39
41 43
25
4439%
30
40
50
Inte
rnet
Use
rs (
30%
40%
50%
of C
ount
ry P
opu
0
10
20
1 2 3 4 5 6 7 8 9
0%
10%
20% %
2001
2002
2003
2004
2005
2006
2007
2008
2009
Number of Internet Users % of Country Population
32
Definition: Occasional Internet Usage, Basis: Online Users 14+
Source: ARD/ZDF, May 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
56% of the total German population bought or ordered goods or services for private use over the Internet in the first quarter of 2009.
Trends Sales Users / ShoppersProductsShares Players
Share of Internet Shoppers in Germany, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
5653
60
37
49
3740
50
32
37
26
20
30in %
Germany
EU27
20
10
20
02004 2006 2008 2009
40
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.
Source: Eurostat, March 2009, December 2009
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com
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