Global B2C E-Commerce Report 2010 by yStats.com

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Publication Date April2010

Language English

Format PDF&PowerPoint

Number of Pages/Charts 248

Covered Countries USA,Canada,Brazil,Argentina,Chile,Colombia,Mexico,Uruguay,Venezuela,UK, Austria,Belgium,Bulgaria,CzechRepublic,Denmark,Estonia,Finland,France, Germany,Greece,Hungary,Ireland,Italy,Lithuania,Macedonia,Netherlands, Norway,Poland,Portugal,Romania,Russia,Slovakia,Spain,Sweden,Switzerland, Turkey,Ukraine,Japan,Azerbaijan,China,HongKong,India,Indonesia,Israel, Malaysia,Philippines,SaudiArabia,SouthKorea,Taiwan,Thailand,Australia, NewZealand,Egypt,SouthAfrica

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Global B2C E-Commerce Report 2010 April2010

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Global B2C E-Commerce Report 2010

Key Findings

Company and Product Information

Covering 54 Countries Worldwide

• AsiawastheleadinggeographicregionintermsofInternetusersin2009,reachingapproximately740 million,followedbyEuropewithapproximately420million.

• NorthAmerica(74%)wastheleadinggeographicregionintermsofInternetpenetrationratesin2009.

• BrazilistheLatincountrywiththehighestnumberofInternetusers(32million)andmosthoursperuser spentsurfingtheweb(27hourspermonth).

• Norway(70%)wastheleadingEuropeancountryintermsofInternetshoppersin2009,followedbytheUK (66%).

• China,hometothelargestInternetpopulationintheworld,experienceda31-percentincreaseto221million in2009,makingitthefastest-growingInternetcountryinAsia.

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Brazil (Top Country)

• B2CE-CommerceTrends:SalesandTopPlayers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

1. GLOBAL

• InternetUsersbygeographicRegions,inmillions, December2009• WorldInternetPenetrationRatesbygeographic Regions,in%,December2009• BreakdownofInternetUsers,byRegion,in%, December2009• B2CE-CommerceSalesofMajorGlobalCompa- nies,inlocalCurrencyandEURbillion,2006-2008

Table of Contents (1 of 7)

USA (Top Country)

• 6KeyTrendsinOnlineRetail2010• B2CE-CommerceSales,byRetailandOnline TravelSales,inUSDbillionand%change,2008- 2013f• DevelopmentofInternetShoppers(million)and theirPercentageofInternetUsers,2006-2011f• Top10InternetRetailers,byWebSalesinUSD billion,2008• Top10InternetRetailersbyUniqueVisitorsand AudienceReach,February2010

Argentina

• E-CommerceTrends;incl.B2C/C2CE-Commerce Sales,inARSbillion,2008-2010f• E-CommerceTravelTrends• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

2. NORTH AMERICA

Canada

• InternetSales• BroadbandSubscribers,comparedtoGermany, USAandtheOECD,2003-June2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

3. MIDDLE AND SOUTH AMERICA

Chile

• E-CommerceMarketOverview• InternetUsageandE-CommerceTrends• E-CommerceSales,inUSDmillion,2008-2009• MajorProductCategoriesinE-Commerce,2007• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Colombia

• GeneralE-CommerceTrends• InternetUsageandE-Commerce• OnlineBankingandOnlineProjections• LeadingB2CE-CommercePlayers;byAssort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Regional

• InternetUsersandHoursspentOnline,September 2009

Uruguay

• MajorProductCategoriesinE-Commerce,in%, 2008• FrequencyofOnline-Shopping,in%,2008• PreferredOnline-Shop,in%,2008

Venezuela

• InternetUsageandPenetration


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Mexico

• E-CommerceDevelopment• InternetUsersandE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


Regional

• B2CE-CommerceSalesinWesternEurope,inEUR billion,2009&2014f• AnnualAverageSpendingofWesternEuropean B2CE-CommerceConsumers,inEUR,2009& 2014f• B2CE-CommerceandTravelSalesinselectedEu- ropeanCountries,inEURbillion,2014f• PercentageofHouseholdswithInternetAccess,in %,Q12007-Q12009• PercentageofHouseholdswithBroadband Connections,in%,Q12007-Q12009• IndividualsusingtheInternetonaveragedailyor almosteveryDay,in%,Q12009• InternetShoppersbyGender,rankedbyTotal,in %,Q12009• ShareofInternetShoppersinEurope,2004,2006, 2008&2009• InternetUsersinCEECountries,as%ofthe Population,2008&2009

UK (Top Country)

• OnlineShoppingMarketDevelopmentOverview• OnlineShoppingBehaviorofConsumers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

4. EUROPE

Bulgaria

• InternetUsageandB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Czech Republic

• TypesofGoodsorderedovertheInternet,in%of IndividualsAge16+,Q22009• InternetShopperscomparedtotheEU27Average, in%,2004,2006,2008&2009• AwarenessofOnlineShops,in%,2008• LeadingB2CE-CommercePlayers;byUniqueVisi torsandAudienceReach,Feb.2010

Austria

• DevelopmentofInternetUsersanditsPercentage ofCountryPopulation,2000-2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Belgium

• B2CE-Commerce:InternetSalesandWebshop Numbers• InternetShoppersbyAgeGroupscomparedtothe EU27Average,in%,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


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Greece

• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Denmark

• B2CE-Commerce:GeneralTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010


Hungary

• DevelopmentofInternetShoppers,comparedto EU27Average,in%,2004,2006,2008,2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Estonia

• InternetPenetrationandB2CE-Commerce• BroadbandMarketOverview

Germany

• E-CommerceofClothingandFashion• ValueandNumberofOnlinePurchasesandAve- rageSpendingperOnlinePurchase,2007-2008• DevelopmentofInternetUsers(millions)andits PercentageofCountryPopulation,2001-2009• LeadingB2CE-CommercePlayers;byOnlineSales inEURmillion,2008• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Ireland

• InternetandTelecommunicationTrends• Cross-BoarderB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Italy

• ICTandE-CommerceIndustry• TypesofGoodsandServicesboughtOnline,in%, 2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

France

• TypesofGoodsandServicesboughtOnline,in% ofInternetUsers,May2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010• Top10OnlineRetailSitesbymillionVisitors,July 2008&July2009

Lithuania

• B2CE-CommerceTrends

Finland

• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008• DevelopmentofInternetShoppers,comp.tothe EU27Average,in%,2004,2006,2008&2009• LeadingB2CE-CommercePlayers• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,Feb.2010

Macedonia

• B2CE-CommerceTrends

Norway

• B2CE-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Poland

• AverageValueofOnlineTransactions,inPLN,Q2 2008,Q22009• DevelopmentofInternetShopperscomparedto theEU27Average,in%,2004,2006,2008&2009• Top10OnlineShops;rankedbyNetRevenue,in PLNmillion,2008• Top10OnlineShops;rankedbyUniqueVisitors andAudienceReach,February2010• TopClothingInternetShopsbyNetRevenue, NumberofOrders,Users,AverageNetOrder Value,NetProfit,NumberofEmployees,and Owner,2008

Portugal

• GeneralB2CE-CommerceTrends• InternetUsageTrends• InternetUsageIndicatorscomparedtotheEU, 2004-2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


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Romania

• B2CE-CommerceTrends• OnlineShoppingTrends

Netherlands

• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Sales• B2CE-Commerce:OnlineShoppers• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


Russia

• B2CE-CommerceTrends:MarketDevelopment• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Spain

• InternetUsageandInternetShoppingHabits, 2008• B2CE-CommerceGrowth,Q22009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Slovakia

• InternetUsageIndicators,comparedtotheEU, 2004-2008• OnlineShoppingTrends• Top3ProductGroupspurchasedonlinein E-Commerce,in%ofRespondents,2009

Sweden

• InternetUsage:Broadband,InternetBanking, Shopping• B2CE-Commerce:SalesandOnlinePayments• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


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Azerbaijan

• E-CommerceTrends

Switzerland

• OnlineGroceryShopping,totalandaverageSpen- ding,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


China

• OnlineShoppingMarketTrends• TransactionSizeoftheOnlineShoppingMarket,in RMBbillion,2007-2012f• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

India

• E-CommerceTrends:GeneralOverview• E-CommerceTrends:ShoppersandOnline Purchases• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Ukraine

• InternetUsage,AccessandDemographicTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Turkey

• B2CE-CommerceSales,VolumeofTransactions, inYTLmillion,2008• DevelopmentofInternetUsers(million)andits PercentageofCountryPopulation,2000-2008; ShareofInternetShoppersofInternetUsers,in %,2008• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Japan (Top Country)

• E-CommerceTrends:SalesandProducts• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

5. ASIA

Hong Kong

• GeneralB2CE-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Regional

• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitors,Sep.2008-Sep.2009

Indonesia

• GeneralB2CE-CommerceTrends• WebPortalforOnline-Shopping• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Philippines

• E-CommerceTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010

Saudi Arabia

• E-CommerceTrends• E-CommerceTransactionsintheMiddleEast• E-CommerceGrowthintheMiddleEast• B2CE-CommerceSpending,2008• BroadbandPenetrationintheMiddleEast• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


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Taiwan

• B2CE-CommerceTrends;incl.Sales,inUSD billion,2009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutTaobao.com

Israel

• GeneralB2CE-CommerceTrends• InternetUsage• Cross-BoarderB2CE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


Malaysia

• GeneralB2CE-CommerceTrends• B2CE-CommerceSales,inUSDbillion,2009• MajorProductCategoriesinE-Commerce,in%, 2009• NewsabouteBay.com.my

Thailand

• B2CE-CommerceTrends,incl.SalesinTHBbillion, 2008-2009• B2CE-CommerceTrends,incl.SalesGrowthand MajorPlayers• ProductCategoriesinE-Commerce,byB2B,B2C andB2G,in%,2009• WebsiteoftheDepartmentoftheBusiness DevelopmentforE-CommerceService• NewsaboutRakuten/TARAD.com• NewsaboutThaiAirways• NewsaboutTrueCorp• NewsaboutPayPal

South Korea

• CurrentTrendsinOnlineShopping• B2CE-CommercebyProducts,inKRWbillionand in%,Q42008-Q22009• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010


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6. OCEANIA / AUSTRALIA

Australia

• LeadingB2CE-CommercePlayers;incl.Assort- ments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutGraysonline.com• NewsaboutEbay.com.au

7. AFRICA

Egypt

• InternetandE-CommerceTrends

New Zealand

• GeneralB2CE-CommerceTrends• OnlineShoppingTrends

South Africa

• OnlineShoppingTrends• RetailandB2CE-CommerceTrends• GeneralB2CE-CommerceTrends• MobileTrendsinAfrica• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUniqueVisi- torsandAudienceReach,February2010• NewsaboutKulula.com


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Samples


Asia was the leading geographic region in terms of Internet users in September 2009, reaching 738 million.Global: Internet Users by geographic Regions, in millions, September 2009

418

738

Europe

Asia

179

253

Latin America / Caribbean

North America

57

67

Middle East

Africa

21

0 100 200 300 400 500 600 700 800

Oceania / Australia

in millions

15

Source: Internet World Stats, September 2009


Moreover, Norway (70%) was also the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%).Europe: Share of Internet Shoppers in Europe, 2004, 2006, 2008 & 2009

2004 2006 2008 2009

Norway n/a n/a n/a 70

UK 37 45 57 66

2004 2006 2008 2009

Slovenia 8 13 18 24UK 37 45 57 66

Denmark 42 55 59 64

Netherlands n/a 48 56 63

Sweden 43 55 53 63

Luxembourg 40 44 49 58

Poland 5 12 18 23

Spain 8 15 20 23

Latvia 3 8 16 19

Estonia 6 7 10 17Luxembourg 40 44 49 58

Germany 37 49 53 56

Finland 33 44 51 54

France n/a 22 40 45

Iceland n/a n/a n/a 44

Cyprus 4 7 9 16

Hungary 4 7 14 16

Portugal 5 7 10 13

Italy n/a 9 11 12

Austria 19 32 37 41

EU27 Average 20 26 32 37

Ireland 14 28 36 37

Belgium n/a 19 21 36

Croatia n/a n/a n/a 10

Greece 1 5 9 10

Lithuania 1 4 6 8

Bulgaria 1 2 3 5

Malta n/a 14 22 34

Slovakia 10 11 23 28

Czech Republic 5 13 23 24

Serbia n/a n/a n/a 5

Macedonia n/a n/a n/a 5

Romania 0 1 4 2

65

Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.

Source: Eurostat, March 2009, December 2009


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