Brochure & Order Form_Japan B2C E-Commerce Report 2011_by yStats.com

8/3/2019 Brochure & Order Form_Japan B2C E-Commerce Report 2011_by yStats.com

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Publication Date

December 2011

Language

English

Format

PDF & PowerPoint

Number of Pages/Charts

35

Covered Countries

Japan

Price

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Japan B2C E-Commerce Report 2011

December 2011

We deliver the facts – you make the decisions

RESEARCH ON INTERNATIONAL MARKETS

Provided by

December 2011





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Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users / Shoppers and Players

• ThenumberofInternetusersinJapanreachedalmost100millionin2010,accountingforalmost80%ofthe

total population.

• InJanuary2011,morethan80%oftheJapaneseInternetaudiencevisited“Retail“websites.

• JapaneseInternetusersspentmosttimeonblogsworldwideinJune2011,astheaverageblogvisitorspent

morethan1hourvisitingblogs.

• “Books“,“Clothes“and“Music“weretheleadingproductcategoriesinJapaneseB2CE-Commercein2010.

• GeneralistsRakuten.co.jp,Amazon.co.jpandNissen.jpweretheleadingB2CE-CommerceplayersinJapanin

termsofuniquevisitorsinOctober2011.

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paymentsystems,mailorderanddirectmarketing,logisticsaswellasbankingandconsulting.



3. Sales

• B2CE-CommerceSalesinJapan,inJPYtrillion,

2006-2010• B2CE-CommerceSalesinJapan,inUSDbillion,

2010 & 2015f

• B2CE-CommerceSalesofFashioninJapan,inUSDbillion, 2009, 2010 & 2015f

4. Shares

• B2CE-CommerceShareontotalRetailSalesinJapan, in%,2006-2010

5. Products

• ProductspurchasedOnlineinJapan,in%,2010

6. Users / Shoppers

• InternetUsersinJapan,inmillionsandin%of

Country Population, 2007-2010

• InternetUsersinJapan,inmillionsandin%of

Country Population, 2010 & 2015f

• TotalBroadbandSubscribersinJapan,comparedto

Germany,USAandtheOECD,2006-2010

• BroadbandSubscribersper100InhabitantsinJapan,

comp.toGermany,USAandOECDAverage,2006-

2010

• BroadbandSubscribersinJapan,byAccess Technology,comparedtotheOECDAveragein%,

2010

• OnlineShoppersinJapan,inmillionsandin%of

InternetUsers,2010&2015f

7. Players

• Japan’sTopRetailSites,byNumberofUnique

Visitors, in millions, January 2011

• LeadingB2CE-CommercePlayersinJapan;byUnique

VisitorsandAudienceReach,September2011

• FactsaboutRakuten.co.jp

• NewsaboutRakuten.co.jp,2011

• FactsaboutAmazon.jp• FactsaboutNissen.jp

2. Trends

• Home-ShoppingandB2CE-CommerceTrendsinJapan, 2010

• PostEarthquakeB2CE-CommerceTrendsinJapan,2011

• Japan’sTopSiteCategories,in%ofTotalAudience Reach,January2011

• TopGlobalMarketsforBlogCategoryUsage,incl.

averageMinutesperVisitorandPercentReachof Unique Visitors, June 2011

• UsageofmobileDevicesinJapan,UnitedStatesand Europe,in%ofSubscribers,June2010

1. Management Summary



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Table of Contents





4,3

7,0

3,9

2,2

2,0

46,7

37,8

5,2

4,7

0 10 20 30 40 50

DHC.co.jp

Yodobashi.com

DMM.com

Zozo.jp

Bellemaison.jp

Books.rakuten.co.jp

Nissen.jp

Amazon.co.jp

Rakuten.co.jp

in %

29

In October 2011, Rakuten.co.jp was the leading B2C E-Commerce

player in Japan in terms of unique visitors (46 million).

Leading B2C E-Commerce Players in Japan; by Unique Visitors and Audience Reach, September 2011

4,6

5,0

37,0

46,0

1,9

2,2

3,8

4,2

4,2

0 10 20 30 40 50

DHC.co.jp

Yodobashi.com

DMM.com

Zozo.jp

Bellemaison.jp

Books.rakuten.co.jp

Nissen.jp

Amazon.co.jp

Rakuten.co.jp

in millions

Note: Unique visitors(users) andaudience reach onlyinclude visitorsfromthe corresponding countryper month; Selectedonlineplayers withhigh trafficmay notbe included.Source: DoubleClick, November 2011

Leading B2C E-Commerce Players, by UniqueVisitors (Users) from Japan, in millions

Trends Sales Users / ShoppersProductsShares Players

Leading B2C E-Commerce Players, by AudienceReach in Japan, in %



The number of Internet users in Japan reached 99 million in 2010,

accounting for 78% of the total population.

Trends Sales Users / ShoppersProductsShares Players

21

Internet Users in Japan, in millions and in % of Country Population, 2007-2010

94,0 95,099,1

87,5

78,2%75,5%

73,8%

68,2%

0

20

40

60

80

100

120

2007 2008 2009 2010

40%

50%

60%

70%

80%

90%

100%

Number of Internet Users Percentage of Country Population

i n m i l l i o n s

P e r c e n t a g e o f C o u n t r y P o p

u l a t i o n

Source:ITU, 2011



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Brochure & Order Form_Japan B2C E-Commerce Report 2011_by yStats.com